Product Development Process
The product development process refers to the systematic approach taken to bring a new product or service from conception to market launch. It involves a series of stages and activities that include ideation, research, design, prototyping, testing, manufacturing, and commercialization. The process aims to ensure that the final product meets customer needs, aligns with business objectives, and is successfully introduced into the market. It typically involves cross-functional collaboration, market analysis, iterative refinement, and continuous evaluation to deliver innovative and successful products
Embark on a transformative journey through our comprehensive collection of resources on the product development process. From ideation to launch, equip yourself with invaluable insights and practical strategies to bring your vision to life and conquer the world of innovation.
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Managing Change - Joe Leech on The Product Experience
Just call him Mr Joe. A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed up Read more »
Growth Hacking for Product Managers by Chris Long
Chris Long, Product and Growth Leader and part of the new product development team at Booking.com, introduced the ProductTank community of Karlsruhe to processes and models to drive product growth. Growth and Product Management Chris says that product managers often are unaware of their responsibility in the growth process. Although many areas in a business Read more »
An 8-Step Framework for Product Growth by Sylvia Ng
As a product professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re not making enough progress? If you want to seriously develop a product growth competency, how do you ensure success Read more »
Take Control of Prioritisation - Holly Donohue on The Product Experience
Before financial software provider Aquila Heywood transformed how it approaches prioritisation, it had a backlog that was more than 20 years long and its projects took about seven years to release. Product Director Holly Donohue was part of the team that changed how the business approaches its work, so that it now sees value being Read more »
Why you Should Organize Product Teams Around Customer Experiences
The world is full of examples of well engineered products that have failed to make an impact. What is common to them is that they failed to resonate with customers because they lacked the delight factor – the capacity to offer delightful user experiences. Such products can feel like a collection of features rather than Read more »
Unlocking Data Science to Build the Future of Work by Mike Hyde
Mike Hyde leads data science and data engineering for Workplace, Facebook’s new enterprise product for company connectivity. He is passionate about using data and insights to create innovative company cultures, so he spoke at ProductTank London about data for growth. How do we attach data science and analytics to product development and management? There is Read more »
Nail your Backlog Priorities by Figuring out Return on Effort
Prioritization of work is hard: it’s often more an art than a science. Unless you work in an organization that has mastered the delicate balance of work from a prioritized roadmap as well as customer requests, you too may often be faced with squeaky-wheel prioritization: The customer yelling the loudest (or the one who last Read more »
What Does a Successful MVP Look Like?
MVP is a phrase that startup people love to throw around. It’s an acronym that can be used as a weapon. Everyone believes their vision is really the Minimum Viable Product. You can use the phrase to batter your colleagues’ ideas. You can simply declare “it’s not really minimum” if you want to do something less Read more »
Podcast: Breaking the Rules and Generating Insights with Mona Patel
The founder and CEO of NYC-based Motivate Design, Mona Patel, first came to our attention after appearing on another great podcast, Jonathan Courtney and Jake Knapp’s Product Breakfast Club. She spoke about running and scaling an agency, which was interesting – but what really got us was her unique take on the Discovery process. Her Read more »
Is Contract Product Management as Scary as it Sounds?
There aren’t many fixed-term contract roles for product managers in the UK. Job-board figures in major UK cities, including London and Manchester, indicate that just 10% of the market is fixed-term contract work. This is counter to the trend towards portfolio careers across many industries and disciplines, with more and more people feeling the benefit Read more »