Product Development Process
The product development process refers to the systematic approach taken to bring a new product or service from conception to market launch. It involves a series of stages and activities that include ideation, research, design, prototyping, testing, manufacturing, and commercialization. The process aims to ensure that the final product meets customer needs, aligns with business objectives, and is successfully introduced into the market. It typically involves cross-functional collaboration, market analysis, iterative refinement, and continuous evaluation to deliver innovative and successful products
Embark on a transformative journey through our comprehensive collection of resources on the product development process. From ideation to launch, equip yourself with invaluable insights and practical strategies to bring your vision to life and conquer the world of innovation.
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A product manager's guide to saying no
Discover how to prevent long-forgotten ideas from hurting your credibility and damaging relationships with those involved by mastering the art of saying no. Read more »
Rapid Prototyping - Philip Pantelides on The Product Experience
For our first episode back after a summer break, we chat with Philip Pantelides, who takes us on a journey through Japan, Indonesia and beyond. (er, Bristol.) As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new Read more »
Killing Zombies - Lisa Long on The Product Experience [Rebroadcast]
We’re taking a short break from releasing new episodes for the month of August. We’ll be back with new interviews in September. But don’t despair! We’ve asked a few friends to pick some of their favorite episodes to re-broadcast in the meantime. This week’s pick comes from our Executive Producer, Emily Tate. Emily Tate’s Pick Read more »
How to Master Innovation (without the) Labs
Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success, how do organisations find the balance between challenging the status quo and creating innovative products and services time and time again? Generally speaking, organisations have three Read more »
The Story Behind the Sweat Patch: Innovating at Gatorade
Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences. So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, Read more »
Why Feature FOMO Stalls Product Innovation
Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with. Go. Today, those apps have seemingly endless ways for users to engage: video chat, send gifs, send emojis, send money, use a filter, buy and sell goods, play games, talk to bots, and more. Read more »
How to Start a Bank from Scratch by Megan Caywood
Traditionally, the banking industry has been slow to innovate. It often delivers a user experience that leaves much to be desired. In this ProductTank London talk Megan Caywood, then Chief Platform Officer at Starling Bank, explains how the bank has challenged the status quo by introducing a current account that is entirely digital and tailored Read more »
Outcomes Over Outputs - Josh Seiden on The Product Experience
A nice bit of serendipity this week: this week’s guest, Josh Seiden, had his new book (Outcomes Over Output) recommended in last week’s episode by guest Rich Mironov. While we didn’t plan this, it’s no surprise – Josh is a respected author, speaker, trainer, and consultant, and the book is a fantastic read. As a Read more »
The Product Mensch - Rich Mironov on The Product Experience
Rich Mironov got his start in product with a a single, very demanding customer: Apple. Realising it would be safer to diversify, he’s gone on to spend the last 30-plus years working with more than 90 organisations across the world in interim leadership roles and consulting. He’s seen it all, and he shares his experience Read more »
Product Discovery or Product Delivery: How do you Decide?
What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer. Why is it Important to Know the Degree of Uncertainty Upfront? Let’s walk through three hypothetical Read more »