LATEST POSTS

B2B solutions between data-driven approaches and intuition

BY Dhia Eddine Bouali on January 12, 2024

This article illustrate the critical role of data in decision-making and offers alternative solutions for product teams to measure success. Read more »

Demystifying data as a product

BY Supreet Kaur on December 12, 2023

In the era of technological advancement, businesses, from startups to industry giants, are increasingly recognizing the pivotal role data plays in shaping strategic decisions. Embrace the concept of “data as a product” and revolutionize the way you perceive, manage, and leverage your data assets. Read more »

An approach to a data-driven product launch

BY Jaskaran Sachdeva on November 16, 2023

In this guest post, Jaskaran Sachdeva, Product Manager at Carwow, discusses why I believe a data-driven approach is the most effective for product teams, unlike other, more knowledge and instinct-based approaches. Read more »

The analytics alchemy : Transforming product through data

BY Ishita Choudhary on October 3, 2023

With data the driving force behind the decision-making and sustainable development of a product, all product managers need to be data savvy. Ishita Choudary provides an introduction Read more »

How Duolingo uses AI to enhance its user experience

BY Louron Pratt on August 30, 2023

Digital learning app Duolingo has been on a hypergrowth journey since it was founded in 2011, and now over 20 million active users worldwide. We caught up with Edwin Bodge, Principal Product Manager at Duolingo, to learn more about its product strategy, how AI has helped, and where the product is heading next. Read more »

Storytelling and driving accountability with data

BY James Gunaca on August 29, 2023

Product leader, James Gunaca, discusses how data-driven narratives, tailored context, and audience understanding can transform product managers into effective storytellers for better outcomes. Read more »

SUNDAY REWIND: Data-driven blunders and how to avoid them

BY Eira Hayward on July 30, 2023

How improper testing, too much data too often, and picking the wrong North Star metric can lead to data-driven blunders Read more »

SUNDAY REWIND: Analytics is not just from Christmas

BY Eira Hayward on December 18, 2022

In this 2016 Product Tank talk, Emer Kirrane, then Product Manager at presentation tools developer Prezi, looks at the ins and outs of analytics. Previously Emer worked on analytics products. But when she moved to Prezi she also had to think about people in order to understand how the whole product is used. She looks Read more »

Evidence-based product decisions (Part 2 of 2) - Itamar Gilad on The Product Experience

BY The Product Experience on August 10, 2022

In this week’s podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. Read more »

How to build machine learning-based products

BY Olga Kuritsyna on May 26, 2022

In this article, written for product managers, data scientists, and engineering teams we cover some growth areas and ideas on how to achieve more impact while working on building ML-based products. Read more »