Product Development Process
The product development process refers to the systematic approach taken to bring a new product or service from conception to market launch. It involves a series of stages and activities that include ideation, research, design, prototyping, testing, manufacturing, and commercialization. The process aims to ensure that the final product meets customer needs, aligns with business objectives, and is successfully introduced into the market. It typically involves cross-functional collaboration, market analysis, iterative refinement, and continuous evaluation to deliver innovative and successful products
Embark on a transformative journey through our comprehensive collection of resources on the product development process. From ideation to launch, equip yourself with invaluable insights and practical strategies to bring your vision to life and conquer the world of innovation.
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Get Comfortable Breaking Your Product by Rik Higham
Six years ago at Skyscanner there was no experimentation: now, there might be 500 tests running at any one time. In this #mtpcon London talk, Skyscanner’s Principal Product Manager Rik Higham looks at how experimentation can be a strategic capability for an organisation. First you should change your approach to failure – rather than look Read more »
Same but Different: Launching Products at an Established Company
There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here). But what if you don’t work for a startup? Is the process different if you’re a product manager in an established organisation, where products have already been launched? The answer is yes…and no! Read more »
Why We Fail: What I Learned From 5 Years with Friends, Netflix's Social Strategy
I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. I often highlight that half of Netflix’s high-level product strategies fail in order to help product leaders to understand how hard it is to launch and grow startups. I also think Read more »
Why Simply "Allowing" Mistakes is a Dead-end for Agile Companies
Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in a team of 10 individuals, they represent a daunting challenge when teams grow to the hundreds (not mentioning companies of thousands of people). Scaling agile practices[1] in Read more »
Lost in Translation - how do you Localize Your Product for International Growth?
Have you ever opened up an exciting new app, but instead of being asked to “Sign up” you saw “რეგისტრაცია”? Maybe you’ve received a confirmation email saying “Th□nks you for you reg□ster. Conf□rm□ng here ple□se”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? Read more »
Take Care of the Misfit Toys: Managing End of Life Products
So you’ve read all those books and articles on how to become a product manager, about how tough it is, but also how rewarding it is. Now finally you’ve become one. I remember when I moved from being a sales engineer to product manager. I had a picture of myself in my new role. I Read more »
Managing Feedback: Do you start with a No?
Do you start with a “No”? Defining your process for feedback will save time and improve feedback quality. My seven-year-old son has the gift of positioning, a trait he comes by honestly as his mother is a sales professional. He knows that, given the opportunity to present his case the likelihood of approval increases. Lately, Read more »
Evaluating Experiments: When the Numbers lie
It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real Read more »
How to Find the Product by Tom Coates
Making stuff is awesome. Developing new product ideas with smart people is genuinely rewarding. And while the outcome of putting a finished product into the world is fun, technologist Tom Coates says the experience of making things can be even more enjoyable. In his closing keynote from #mtpcon San Francisco, Tom takes us through where ideas Read more »
What Product Teams say and What They Really Mean — 10 Tips for Diagnosing Team Issues
Team issues can have a negative impact on a project and your people long term. There are a bunch of ways they might manifest themselves – and I’ve written them down as I’ve heard them over a decade of building digital products in cross-functional teams. I’m not touching on the upfront issues like bad sales Read more »