Product Development Process
The product development process refers to the systematic approach taken to bring a new product or service from conception to market launch. It involves a series of stages and activities that include ideation, research, design, prototyping, testing, manufacturing, and commercialization. The process aims to ensure that the final product meets customer needs, aligns with business objectives, and is successfully introduced into the market. It typically involves cross-functional collaboration, market analysis, iterative refinement, and continuous evaluation to deliver innovative and successful products
Embark on a transformative journey through our comprehensive collection of resources on the product development process. From ideation to launch, equip yourself with invaluable insights and practical strategies to bring your vision to life and conquer the world of innovation.
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Reduce risk, fail faster: Experimenting across the product development lifecycle
In this spotlight session at #mtpcon London 2023, David Carlile, Sr Director, Product Strategy at Optimizely shared insights on how we can reduce risk and fail faster by building experimentation into the product development lifecycle. Watch the video in full, or read on for his key points. Read more »
Reaching 1 million customers with Theodore Sotiriou (CPO, Mishipay)
At Web Summit 2023, we caught up with Theodore Sotiriou, Chief Product Officer at Mishipay, who shared his journey into the world of product and his experiences with reaching the 1 million customers milestone. Read more »
Reflections on building developer-centric products
Why boundaries, protocols, and community are three key pillars for successful adoption of a developer-centric platform Read more »
SUNDAY REWIND: The 3 stages of product development at a high growth tech company by Cameron Adams
A look at the strategic tools needed to manage products through an organisation’s growth. Read more »
The pitfalls of misapplying customer-centered design in product development teams
Product Leader, Amjad Sidqi, explains how collaboration between product, design, and engineering teams is essential to ensure the appropriate application of user-centred design principles. Read more »
Product org maturity model: A suggested framework for success
Yohay Etsion, VP Product at Cognyte shares a suggested product maturity framework that can set teams up for success. Read more »
SUNDAY REWIND: From opinion-based to evidence-guided product development by Itamar Gilad
This week’s Sunday Rewind goes back to last year’s London #mtpcon and a talk from veteran product manager Itamar Gilad on evidence-guided product development. Read more »
The keys to a successful product pivot
We look at how you might pivot a product or sunset a feature to minimise the disruption and upset to your users Read more »
Using traditional product frameworks in modern growth practices
Christina Bourne explains why growth product managers shouldn’t abandon their more traditional product development frameworks to deliver great monetizable experiences. Read more »
SUNDAY REWIND: Killing product zombies - a five-step approach
As product people, we all have been practising building the right products rightly, yet if we look around, we find features, processes, and products that aren’t functioning well. In this Sunday Rewind, we look back to when product leader Swanand Marulkar gave us an overview of a five-step approach. Read on for a recap of what advice he gave. Read more »