Product Research

In this interactive AMA session for Prioritised members, C Todd Lombardo, author and VP of Product at Machine Metrics, discusses how performing effective user research can minimise the impact of bad product decisions. Watch the recording in its entirety or read on for the highlights, including: Why we make bad product decisions Doing the right product Read more »

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a Read more »

In this November 2020 #mtpcon Digital session, Product Coach Adrian Howard introduces Pace Layer Mapping, a practice to help product teams communicate and align around user research, sharing the messy story of how the practice evolved. Watch the 20-minute session in full, or read on for the overview. A Messy Journey Begins Adrian Howard’s vocation Read more »

In this November 2020 #mtpcon Digital session, Cheryl Platz, a multimodal design expert and author of Design Beyond Devices, shares a framework for capturing customer context and deepening your understanding of customers inspired by her time in improvisational theatre. Cheryl gets us thinking about the answers to questions such as: Is your customer experience straining at the Read more »

Retaining customers is fundamental to product-led growth – here are some easy tips to get you started on the path to reduce customer churn. Read more »

How do you build a data lake? In fact, what even is one? And what’s the key to understanding qualitative data operations? I’ll share my thinking on these excellent questions, and the process I’m current testing out with my own team – please feel free to share yours too! For basically my entire 10 years Read more »

The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that Read more »

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that Read more »

In this MTP Engage Manchester talk, Lisa Vigar takes us through the journey – from launch proposition in September 2018, to winning a prestigious Webby award – of the BBC Voice for Kids Alexa app. She outlines some of the lessons learned around the challenges of developing voice products and working with children, and highlights the Read more »

In this ProductTank Toronto talk, Mitchell Gillespie (Director of Product Management at Wave HQ) shares some thoughts on what he calls “qualitative intelligence”. As product managers are constantly striving to understand why their customers and stakeholders behave in certain ways, they are often in dire need of high-impact qualitative understanding. Doing this will isn’t just Read more »