Product Research

In this Ask me Anything (AMA) for prioritised members, Mind the Product’s Co-Founder, James Mayes, joined UX expert Laura Klien to answer all questions about research in product. Read more »

In this weeks’ podcast, we jump straight back into our chat with Daniel Harris about customer-centricity and developing that mindset in product management. Let’s get straight back to the chat! Read more »

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products. Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use Read more »

Organizing a workshop is also a kind of journey, and we’re ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it’s time to delve into the actual conduct of the session and what follows. Read more »

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. Read more »

Feedback is a crucial part of the product management craft. In this quick guide, we’ll provide some tips on how to gather the most effective feedback and ways to best make use of it. Read more »

What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we’ll delve into the advantages and disadvantages of both. Read more »

Research and empathy don’t always seem to go hand-in-hand. However, in this article, we will discuss how the former needs the latter in order to target customers and specific niches. Read more »

In this piece, I will not only explain the importance of truly putting the customer behind the driver’s seat when it comes to product design, but will also delve into tips and best practices that design teams can actively work to integrate into their processes Read more »

We previously looked at the most effective channels to use to gain customer feedback. In the next part of this two-part series, we’ll be delving into the best ways to summarise and process it.  Read more »