Product Research

If you’re a product manager, UX researcher, or startup founder, you know how valuable customer feedback can be. You’ve probably heard the current buzzword “continuous delivery” and recognise that learning about your users’ problems and experiences on an ongoing basis makes for better, more creative, and effective product decisions. You no doubt have also discovered how time-consuming getting this Read more »

I recently had a call with the CEO of a company that I thought would be a great channel partner for my company. I’d been looking forward to the conversation; we’d convinced a few similar firms to partner with us recently and I was hungry for some momentum. When the call kicked off, I fully expected Read more »

#MusicMonday at ProductTank Oslo saw co-founder Inge André Sandvik take center stage to talk about one of his entrepreneurial adventures. Inge has had a long and varied professional background (including Telenor and Opera Software) before spearheading Soundrop as a CEO and co-founder. Inge relates how the idea behind Soundrop came to be, the early building blocks of success, and the Read more »

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the Read more »

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. Read more »

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. Read more »

Understanding your user’s problems is one of the most important things to do when making a new product. But it’s all too easy to make simple mistakes that completely screw up your user research. In this talk, I mined my experience, picked the top seven mistakes I’ve made over the years, and shared insights on lessons Read more »

User research expert Laura Klein introduces ProductTank San Francisco to her User Map tool. In this talk you’ll learn the most important questions you need to answer about your customers. User Research Tools: The Problem With Personas Who is your product for? You should know who is buying (or not buying) and using your product. If Read more »