Product Research

Can putting a product into the world really be harder than launching a spacecraft? In her keynote at #mtpcon San Francisco, Tricia Wang, Co-founder of Sudden Compass, says it can. While launching a spacecraft seems more complex, it all boils down to math, and there is scant unpredictability in the calculations. But you have to Read more »

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. To do that, he had to get to his “Aha moment”. Now based in Berlin as the Head of Product for the Read more »

I’m really proud to have been part of the team who launched Echo’s new website – our digital pharmacy users can now manage their medication from whichever device they like, without downloading our app. When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app Read more »

In 2017, Teresa Torres gave one of our favourite talks on the Mind the Product stage, introducing the concept of Opportunity Solution Trees.  Simple, powerful, and immediately useful, it’s been a critical part of our toolkits ever since. When we started this podcast, Teresa was one of the people we simply had to talk to Read more »

Product people usually spend a substantial period of time in a problem-solution space, learning about customers, about their pain points, and seeking opportunities to add value. The products they develop will eventually solve some problems and make people’s lives easier, and there is nothing wrong with this approach. However, I want to present a different Read more »

“Do you like the conference so far?” begins Prakriti Parijat of DBS Bank. After cheers from the #mtpcon Singapore crowd, she turns the response around: “What is wrong with that question?” Everyone immediately recognizes that it was a leading question. It is tempting to ask customers what they want, but you won’t get a good Read more »

When you design a new product, you might need to understand a space that you’ve never explored before. You might have to ask questions you’ve never asked, and talk to people you have never talked to about things they have never seen or heard of. At digital product agency Moonshot, we frequently find ourselves in Read more »

In this #mtpengage Manchester talk, Roisi Proven of Gower Street Analytics talks about the lizard loop, which she describes as “backing rigour with intuition, after you’ve already backed up your intuition with rigour”. System 1 and System 2 thinking originate from the popular book Thinking Fast and Slow by Daniel Kahneman. System 1 thinking, also Read more »

Creating a successful product requires a clear vision. Equally important, it requires confidence that the vision is aligned with the needs of the customers the company exists to serve. Without this, product leaders tend to either hedge their bets with small, safe, incremental adjustments or make no progress at all because they lack confidence in Read more »

This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the Read more »