Product Research

The term “customer development” is attracting not only startups that create digital products but also offline businesses owners. In this post, we explain why it is so important, and share several ways to collect it. Read more »

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. Read more »

In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. Read more »

Companies are beginning to realise the benefits of diverse teams. However, have product managers caught on to the same trick when connecting with users? In this weeks’ Sunday Rewind, we go all the way back to #mtpengage Hamburg 2018, where product director at Xing, Mirja Bester, shared how she thinks that by making diversity a key Read more »

We all want more customers—but being able to understand who your best customer segments are, prioritise for them, and then land more of them?  That’s a game-changer. We talked with Tamara Grominsky (Unbounce’s VP of Strategy) about some easy-to-implement techniques that will help you do just that. Read more »

With pandemics, limited budgets, and tight timelines, it’s even more important to do research in a scalable and safe way. In this  #mtpcon Digital APAC session, Anna Lee Anda, User Researcher at Zendesk, covers practical tips and lessons learned to help you and your team start conducting valuable research immediately. Anna uses the session to cover Read more »

In this exclusive Prioritised member session, our panellists, Cindy Alvarez, Michelle Lotia, Steve Portigal, and Saielle DaSilva discussed how important discovery and research is in product management while providing insights on how it can be used to influence key product decisions. Read more »

As product people, we know we’re not the customer. We also know the importance of doing product research to get to know our real customers, to figure out their problems, and how they react to the solutions we might provide. In our book, Product Research Rules, we explain how your entire team can conduct effective Read more »

In this ProductTank Pune talk, Akhil Jayaprakash, senior product manager at Amazon, gives us a breakdown of what product managers need to know about the next 100m users in India, including their user personas, the challenges they face, and a sector already solving those problems. Read more »

Each product operations practitioner has their own path to the role. This is mine, and what I was able to bring from my experience in research to this space of growing importance in the product ecosystem. Read more »