Product Development Process
The product development process refers to the systematic approach taken to bring a new product or service from conception to market launch. It involves a series of stages and activities that include ideation, research, design, prototyping, testing, manufacturing, and commercialization. The process aims to ensure that the final product meets customer needs, aligns with business objectives, and is successfully introduced into the market. It typically involves cross-functional collaboration, market analysis, iterative refinement, and continuous evaluation to deliver innovative and successful products
Embark on a transformative journey through our comprehensive collection of resources on the product development process. From ideation to launch, equip yourself with invaluable insights and practical strategies to bring your vision to life and conquer the world of innovation.
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Democratising Online Controlled Experiments at Booking.com by Lukas Vermeer
Booking.com is a European company with a reputation for running experiments in a sophisticated way. Lukas Vermeer is a senior product owner at Booking.com and one of the key players who established not only the tooling, but more importantly the culture behind experimentation at Booking.com. The title of his keynote at MTP Engage refers to an Read more »
How to Build new Products in Digital Media by Ana Jakimovska
Ana Jakimovska has carved out a career in media, working at just about every leading broadcaster in the UK. In this ProductTank London talk she focuses on the importance of knowing your industry and keeping an eye on the wider competition when starting from scratch. The broadcast industry has been hugely disrupted with the rise Read more »
The Elephant in the Room by Beata Kovacs
Summary: Apply the same discovery processes to legacy products that you would if you were starting from scratch. Pocket-sized principles can guide the way your team works and the way you deliver value to your users. Legacy Products are Like Elephants – They’re not Very Agile There are lots of opportunities to have an impact Read more »
New Product Development: an Introduction to Gate Systems
New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money. Companies that have previously found success with one product must invest in the next Read more »
Managing Manufactured Products: Design and Development
In my last post we examined some of the unique requirements that need to be defined for manufactured products. Now, let’s start designing and developing. Industrial Design vs Industrial Engineering In software, we all understand and appreciate that our UX designers aren’t the best at coding and our coders aren’t the best at UX design. Read more »
Solving Product Development Challenges With Product Review
Have you ever worried about knowing what to do next for your product? Often, the qualitative and quantitative data you have on hand about your product can provide only a fuzzy outline of what is happening and it can be challenging to know if you’re heading in the right direction. While product managers have a Read more »
Let's get Physical: Product Management for Manufactured Products
Manufactured products can seem like a daunting area to tackle if you’re not used to hardware and manufacturing processes. In this series of posts, I’m going to examine a hypothetical scenario where you’ve been given product management responsibility for transforming a line of pedometers into a line of advanced fitness trackers and health monitors for Read more »
Lucia Adams - How to Innovate in Organisations That Don't Like Failure
Summary: In order to drive lasting and sustainable change, you need to be curious about the people you’re working with and explore their perspectives. This helps you to collaborate with all parts of the organisation no matter what their attitude to change may be. Finally, you’ve got to be lean, delivering quick wins that you Read more »
What We've Learned From Using Kanban
Introduction Last year, our team here at insightsoftware.com, makers of Hubble, moved from Scrum to a Kanban software development approach. In my last Mind the Product article, I shared my insights on our transition as we were right in the thick of it. In this follow-up post, I want to share some more developed thoughts and Read more »
The Testing Mindset - How to Find Product/Market fit
“There is a way to do it better. Find it!” Thomas Edison Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. Here at etventure we’ve tried various approaches to innovation Read more »