LATEST POSTS

My team are my product: How to develop a high-performing team of product managers (or anyone else)

BY Faye Benfield on December 7, 2016

In my role as Head of Product at Comic Relief I currently have one overarching goal: to embed Product as a way of working. This is in order for Product to provide value to the organisation and it is underpinned by developing a high-performing team. During a recent coaching session my coach asked me: “How Read more »

Building High-Growth Products Using Jobs-To-Be-Done

BY Jay Haynes on November 23, 2016

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform Read more »

Lean experiments: Tristan Kromer on better product process

BY Laure Parsons on November 16, 2016

I spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. Lean Startup Week is a conference for teams and leaders interested in applying a Lean Startup methodology to their product and Tristan helped to organise the Lean Unconference that kicked off Read more »

Amsterdam product managers: who we are and how we work

BY Iris van de Kieft and Steven van Rij on November 14, 2016

Since 2012, our friends at Mind The Product have done multiple surveys on the facts and figures of the product community. We at ProductTank Amsterdam have always looked with a lot of interest at these and have wondered for a while how those numbers would compare to a local investigation here in Amsterdam. So here Read more »

A Framework for Understanding How to Influence Others

BY John Lester Gerardo on November 8, 2016

At ProductTank Oslo, Tanuja Gopal showed how we can use the power of influence in our day to day work, drawing on her experience as the Director of Application and Data Services for MIT’s Sloan School of Management, and previously as a serial CIO in government organisations. While product managers have the role of being at the intersection Read more »

Change or die: what big business can learn from start-ups about internal innovation

BY Brant Cooper on November 7, 2016

What’s the single key advantage that start-ups consistently hold over big businesses? One which allows them to move faster, and change course quicker than large corporations? It isn’t talent or creativity, and it’s certainly not resources. Start-up nimbleness comes from employee empowerment – a culture where people at all levels of the organization feel free Read more »

Handling requests for new features in a successful product

BY Doug Lemme on November 3, 2016

If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position.  However, the way in which you choose handle these requests can play a big role in the product’s future success or failure.  In my experience there are several alternatives worth considering: Do Read more »

When the price is right: managing price segmentation

BY Mark Stiving on November 1, 2016

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no Read more »

How aligning product and marketing teams improves customer experience

BY Jason Amunwa on October 27, 2016

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too Read more »

The biggest challenge for product managers?

BY Christian Bonilla on October 25, 2016

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. Read more »