Product Management Skills

How can a product manager make effective decisions about the direction of their product? How do they adequately weigh up all the variables to select the best solution from the available options?  And how do they make sure that any investment will adequately consider future movements of both the market and the competition? The pressure Read more »

When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the development of new products). This “gated” approach allows you to balance the risks of widening your audience against Read more »

Have you ever spent months testing and optimising a site and still found yourself falling short of targets? Or ever felt that your site satisfied CRO best practice and been unsure how to get the additional conversion boost you need? What do you do next? How about throwing best practice out the window and adding Read more »

The product management job has no shortage of challenges, tactical or strategic. There are the ones you sign up for: validating problems in the market, identifying a differentiated value proposition, defining the roadmap, shepherding feature development. For most of us, those things are synonymous with the job itself. Then there are the challenges we don’t Read more »

As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have Read more »

My first experience of managing a remote team was not a success: the team broke up quickly, and the company soon after. At first, I thought the issue was the personalities involved but as I’ve looked at more companies trying to set up offshore development offices, I’ve seen there are some common mistakes. I want Read more »

Getting to product/market fit is “the only thing that matters” to start-ups, according to Netscape co-founder and venture capitalist Marc Andreessen. The principle is that a product should “fit” the needs of a market for the company to scale and be successful. But how can this be achieved if some signs point towards your firm Read more »

How do you get actionable value from a conference like Mind the Product? Too often that post-conference buzz dissipates into tactical priorities and before you know it, weeks have gone by and you’ve forgotten the items you wanted to follow up on or discuss more with your team. This is a story of how the Read more »

There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of profound or unexpected emotion: the joy that ensues results not simply from having a problem solved, but from a visceral, passionate reaction to Read more »

When communicating, you want to enable your audience to see possibilities and solutions and their part in them. No more so than when speaking with the engineers on your product team. If you want your team (not just your customers) to believe in your product and its promise, you have to share stories that invite Read more »