What is Product Management?
“The job of a product manager is to discover a product that is valuable, usable, and feasible,” says Marty Cagan, Founding Partner of Silicon Valley Product Group and a 30-year veteran of product management. Similarly, our own Martin Eriksson calls product management the intersection between business, user experience, and technology (only a product manager would define themselves in a Venn diagram!). Product Management is about bringing together those functions and more to build value for the customers and the business.
Read on to learn more about what product management is, how the product manager job works, and what you need to do to become a top product management practitioner and build products people love.
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A Product Manager’s Hierarchy of Needs
Having spent time with product teams in both early-stage startups and corporate environments, I’ve observed that it’s still really easy to forget the basics when building and launching a product. Read more »
How to Train Your Product Manager
In this competitive market, it’s essential for you to offer your employees opportunities for advancement and enrichment. Product managers must be confident in their abilities in order to conduct thoughtful and profitable business, to ensure an excellent user experience and to adeptly utilize technology for the betterment of the company and user alike. Product Management Read more »
Tips for a Successful Alpha Release: Focus on the Entire Solution, not Just the Software
Customers’ feedback on products is crucial for success. Engaging honest prospects /customers in the early stages (Alpha Testing & Release) of the Product Lifecycle is critically important to ensuring your products start on the right foot (so to speak). Especially, since at some point you’ll ask customers to pay for the service, right? 1) A Read more »
How To Make a Product Demo that Stands Out
On December 9, 1968, roughly a thousand people watched ‘The Mother of All Demos’, presented by Douglas Engelbart. It was the very first demo that captivated the audience and created a category as a show. It wasn’t strictly a product demo, but rather a demo of visionary computer technologies such as the mouse, hypertext, video Read more »
All Product Managers Want For Christmas Is...
A gift list for product managers is fast becoming an annual tradition of ours. With the holiday season fast creeping up, the MTP team put our heads together to come up with the ultimate list of goodies that are making our eyes twinkle this festive season. If you have a special product person in your Read more »
Product Management in Agencies and Startups : What's the Difference?
The principles of product management are generally the same across the board: product managers are responsible for the successful delivery of product releases. But in every company the role of product management is slightly different, depending on the circumstances and culture of each enterprise. There are also clear differences in the product manager’s role when Read more »
Product Managers: Vision, Instinct & Obsession
I wanted to note down my experience of the product management role as after speaking to a few startup founders I’ve heard a lot of differing opinions, at least here in London. (In this post I’ll use the word customer over the word user as I prefer it. User sounds a bit hollow). The basics Read more »
Product Managers: 5 ways you can make an engineer's job easier
As a Product Manager, demands are placed on you from many different areas – from engineering and design, to marketing and business development. However, software engineers tend to be the ones who work closest with Product Managers on a day-to-day basis – and they usually have a pretty clear idea of the things which make Read more »
How I built the same MVP 3 times, across 3 continents in 3 weeks
I built the same product three times. It wasn’t an act of insanity. It was my way to get my product ready in three weeks. Before I get to that, let me backtrack a little. It was the 1st of March 2013 and I’d just left my job as CIO at one of the UK’s Read more »
The 10 things I have learnt about Agile Product Delivery
I have a confession. I share it in the belief I am in the company of my brethren; I am an accidental product manager. Two years ago, I did not know a user story from a bedtime one. A notification from an alert. And a gherkin was still just a tasty pickle. But 24 months Read more »