What is Product Management?
“The job of a product manager is to discover a product that is valuable, usable, and feasible,” says Marty Cagan, Founding Partner of Silicon Valley Product Group and a 30-year veteran of product management. Similarly, our own Martin Eriksson calls product management the intersection between business, user experience, and technology (only a product manager would define themselves in a Venn diagram!). Product Management is about bringing together those functions and more to build value for the customers and the business.
Read on to learn more about what product management is, how the product manager job works, and what you need to do to become a top product management practitioner and build products people love.
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User Feedback, The Google+ Way
Direct feedback from users of your product is an essential part of product management. While analytics will provide heaps of data to infer what users are thinking, direct feedback from users adds another dimension to this data. And Google seems to have upped the stakes recently. This is a look at one of the most important aspects Read more »
The State of Product Management
Product management is a nascent and little understood role within many media companies, and I was commissioned by the BBC to research the state of product management in media drawing on specific BBC projects and consulting companies such as Channel 4 Television, the New York Times, the Financial Times, The Guardian News & Media, YouTube, Read more »
7 things I wish I knew before I became a product manager
About a year ago I started a soul-searching process. I was ‘suffering’ from professional schizophrenia. I started my career as researcher on the sociology of Wikipedia with the emphasis on community dynamics and trust, then joined Yahoo! as their community go-to person. I contributed product ideas, helped them formed their European objectives, and did some Read more »