Product Research

Mona Patel is the customer experience expert behind the UX-led innovation and design company Motivate Design. She uses her knowledge of design research and ergonomics to deliver “mind-spinning” solutions to companies with customer-related research problems. But how does she spin their minds? How does she find the insights inside their data? She naturalises the research contexts. Read more »

The founder and CEO of NYC-based Motivate Design, Mona Patel, first came to our attention after appearing on another great podcast, Jonathan Courtney and Jake Knapp’s Product Breakfast Club.  She spoke about running and scaling an agency, which was interesting – but what really got us was her unique take on the Discovery process.  Her Read more »

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve Read more »

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. That’s never happened to you, right? Well, according to the Center for New Product Development, “the average new product development project exceeds its schedule by 120%.” So why does this happen, even to the best of Read more »

The term Product/Market Fit was coined by Marc Andreessen back in 2007 and it’s been a key goal for any new product or startup ever since. But like any buzzword, it is often oversimplified and misunderstood. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook, tackles the key components of product/market fit and how to achieve it. Read more »

At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking Read more »

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are Read more »

Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is Read more »

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different Read more »

In this era of product management, I think we all agree that user research and feedback is important. We also know that sourcing users for this research can be difficult. So we often turn to proxy users in our research.  Proxy users are people who are not actually your users, but are close enough that Read more »