Data Driven Product Management
There are many ways in which data-driven product management is described but, put simply, data-driven product management means making decisions based on real-world information. Understanding data-driven product management can help you to use the right data, uncover the right insights, and ultimately build the right product.
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Presenting Data—The Rabbit Hole Method
Being a product manager in a data startup offers some interesting challenges. As more and more PMs work for data startups understanding these challenges will help PMs survive the strange world of data. There are two challenges that product managers in data startups face: Translating customer problems into analysis Presentation of data to customers Translation Read more »
Data Driven: Your Bounce Rate and Time On Site are wrong
It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods you can use today to measure it more accurately. In doing so, you’ll also be improving the accuracy Read more »
Video: panel on product management in media
Big media is getting more serious about product management, something highlighted in the BBC report “The State of Product Management” so we gathered Ralph Rivera, Director, Digital Media at the BBC, Robin Pembrooke, MD of ITV Online and On-Demand, Dan Peters, Director of Product Management at Yahoo! Answers and Stephen Dunn, Head of Technology Strategy Read more »