User Experience (UX)
As product managers, we want to deliver products that our customers will love and this means that (among many other things) we need to know about User Experience (UX) – the process of designing products that are useful, easy to use, and delightful to interact with. Delve into all of our UX-based content here.
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Why We Need Product People to Save AI, by Ashwini Asokan
In this talk from Mind the Product San Francisco, Ashwini Asokan sums up the state of Artificial Intelligence (AI) today as Brains, Bots, and Bullshit. For the last few years the headlines have been clear – AI could destroy us and ruin humanity, with killer bots taking our jobs and becoming our overlords. Clearly we’re Read more »
The Experience is the Product by Peter Merholz
We tend to forget that the experience is the product we’re delivering. Every technical product category through history has followed this pattern – from a technology for technologies sake, to a feature war, to an experience. In this awesome talk from Mind the Product San Francisco, Peter Merholz highlights the importance of the last stage Read more »
Grounding Product by Scott Belsky
One of the challenges of good product management is how effortless it looks when it is done well. We all know that the more obvious a product looks, the harder it was to create. Easy solutions add complexity (just add an option, just add a feature) but the best solutions reduce the product, and are Read more »
The Challenge of Designing Products for Social Impact
Kate Tarling is a very experienced user researcher and product designer with a wealth of experience with running user-centred design programmes and activities. Recently Kate has worked as a Product Designer for Peek a social enterprise creating easy to use eye care tools for every clinic and health care worker. In this talk from ProductTank London, she talks Read more »
The Psychology Behind Successful Products by Nathalie Nahai
In this talk from Mind The Product San Francisco, Nathalie Nahai explains the psychological principles behind the successful conversion, adoption and monetization of products, and how you can use these techniques in a nice vs naughty way. Nathalie is the Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion. Having Read more »
The Importance of Hiring Product Developers
Take a look at the job offers for technical people that are out there right now. Senior Javascript Expert, Junior Django Backend Developer, Full-Stack Python/JS Developer… It’s the same pattern over and over. An optional “seniority” adjective, a fancy technology name plus the “Developer” or “Expert” word appended at the end. I think we’re doing Read more »
Finding Product Opportunities with User Research
In this ProductTank talk, Andrew Harder talked about common problems that product teams face in finding and choosing opportunities to pursue. He illustrated ways that user research can provide a deep understanding of user needs and help keep product discovery on track by knowing what questions you can and can’t ask of users, as well Read more »
10 Tips for Getting UX Research Off the Ground
Michelle Lotia joined us at ProductTank to share her top 10 tips for getting started with UX research, based on her experience building the User Research function at Notonthehighstreet.com from the ground up. While building the function itself, she was also working to educate the organisation about the process, value and collaboration possibilities that having Read more »
Video: Lean Personas by Adrian Howard
How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front Read more »
Video: Lean UX in Product Management
Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. Read more »