User Experience (UX)
As product managers, we want to deliver products that our customers will love and this means that (among many other things) we need to know about User Experience (UX) – the process of designing products that are useful, easy to use, and delightful to interact with. Delve into all of our UX-based content here.
FEATURED CONTENT
LATEST POSTS
The ten truths of customer-centric product teams
Discover the 10 principles to be a successful customer-centric product team to drive positive customer outcome and increased loyalty. Read more »
Demystifying product thinking: A guide to user-centric innovation
A comprehensive guide unpacking everything about product thinking, from fundamental concepts to practical frameworks and tools. Read more »
User journey optimization
Learn the mathematical analysis behind effective user experience design, ensuring your website or app remains user-friendly and results-driven. Read more »
SUNDAY REWIND: 8 rules for flow in product
Earlier this year, Ebenezer Diagi, Product Manager and Designer at ZIMVEST wrote a great guest post for Mind the Product on engaging your users through flow. In this Sunday’s rewind, we look back to this engaging piece. Read on for a quick recap. Read more »
An illusion: ‘Product is the voice of the customer’
Discover why UX strategists, not just product managers, are the true ’empathy ambassadors’ amplifying the voice of the customer in this guest post, written by Phillip Keiken. Read more »
The experience IS the product
What if you cannot touch or feel your product? What if your product is more than a product? What if your product is the experience itself? Let’s start with a step back and review the age-old definition of Product. In its essence, a product can be defined as a tangible or intangible item or entity Read more »
The fusion phenomenon: product strategy vs UX strategy
Making the case for the unification of product strategy and UX strategy, its advantages and potential pitfalls Read more »
Measuring the user experience by Tomer Sharon
In this #mtpcon San Francisco 2023 keynote, Tomer Sharon Co-founder and CXO at workplace experience platform anywell, talks about measuring the user experience and the advantages of high-level metrics. Watch the video in full of read on for his key points. Read more »
How to redefine personalisation for your users
Trouble is brewing in product personalisation, and it starts with user feedback. Shaan Bassi, Cofounder & CEO of product analytics platform Kouo discusses the state of user personalisation and provides a solution to unlock the potential of personalisation. Read more »
Why customer support is a vital part of brand promise
Customer success and support are an imperative part of the overall user experience of a product. In this post, Rob Armstrong explains how product and customer teams can work together to create an effective product strategy. Read more »