User Experience (UX)

The healthcare.gov launch in the US in 2013 has been well documented as one of the most disastrous product launches ever. In the aftermath of that launch the United States Digital Service was formed with a focus on improving the way IT services are delivered in government. Dana Chisnell, who has a long and storied Read more »

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & Read more »

In this hugely entertaining talk Dave Coplin argues that we spend too much time focused on products and technology, and not enough on the human beings who use them. As the Chief Envisioning Officer for Microsoft, he spends his time trying to figure out how we humans want to live, work and play in the Read more »

Shiva Rajaraman has a long record building amazing products across YouTube, Google and now Spotify and joined us at Mind the Product in London to share some of the lessons he’s learned along the way. Relish the random Every product out there has been hacked, extended, or reused by its users in some way, and Read more »

The Kano model is a beautifully simple but often misunderstood model for mapping out customer satisfaction with various features of your product. We’ve covered the Kano model before after seeing Jared Spool talk about it so we were delighted to have him join us at #mtpcon this year to really tackle it in depth and Read more »

Let’s be honest, most products fail. Even in the best companies this happens – for every Google AdWords there’s a Google Wave. In this insightful talk at Mind the Product San Francisco, the inimitable Marty Cagan outlines what he sees as the root causes of these failures. Most teams today start with an idea, even Read more »

In this thoughful and gripping talk from Mind the Product San Francisco, Josh Brewer talks about what most of us instinctively feel – that as early adopters we’re not only the most passionate about technology but also the most wary of it’s potential impact. We shape our tools and thereafter our tools shape us. – Read more »

One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted Read more »

As if product leaders from Spotify, Google Ventures, Microsoft and HotelTonight as well as the founder of User Interface Engineering and the Web Psychologist weren’t enough awesomeness on one stage, we’ve got three more rockstar product leaders to round out the line-up at Mind the Product London in September! You have your tickets already right? Read more »

Tom Chi has practiced rapid prototyping for over 15 years, on everything from software to hardware, organisational design to entrepreneurship. And a lot of the lessons he has learned in rapid prototyping are directly applicable to the discipline of product management. In this exceptional talk from Mind the Product San Francisco in June 2015, he Read more »