LATEST POSTS

Sleeping Giants - Nandini Jammi on The Product Experience

BY The Product Experience on September 25, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, learn how to apply this ethos to your products, where Read more »

Priming and the Science behind Onboarding

BY Shashank Ganesh on September 23, 2019

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it Read more »

Rapid Prototyping - Philip Pantelides on The Product Experience

BY The Product Experience on September 4, 2019

For our first episode back after a summer break, we chat with Philip Pantelides, who takes us on a journey through Japan, Indonesia and beyond. (er, Bristol.) As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new Read more »

The Black Mirror Test - Roisi Proven on The Product Experience

BY The Product Experience on July 31, 2019

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test.  That’s useful – but she’s also found a way for you to engage your team in a creative way, using the model Read more »

Why Data is key in Building a Company That Learns

BY Alexandre Gabadou on April 23, 2019

Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. When you scale, uncertainty arises in the form of change – your market changes, your users’ needs Read more »

Managing Change - Joe Leech on The Product Experience

BY The Product Experience on April 3, 2019

Just call him Mr Joe. A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong.  Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed up Read more »

Why Moderated User Research is Worth the Cost

BY Ryan Spanswick on March 28, 2019

This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the Read more »

Podcast: Breaking the Rules and Generating Insights with Mona Patel

BY The Product Experience on January 23, 2019

The founder and CEO of NYC-based Motivate Design, Mona Patel, first came to our attention after appearing on another great podcast, Jonathan Courtney and Jake Knapp’s Product Breakfast Club.  She spoke about running and scaling an agency, which was interesting – but what really got us was her unique take on the Discovery process.  Her Read more »

Driving Growth vs Building Core Value by Roan Lavery

BY James Gadsby Peet on November 16, 2018

Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations. It starts by defining the core value of a product, in a way that everybody can understand, and then maps user journeys, at varying points of the user’s Read more »

Lost in Translation - how do you Localize Your Product for International Growth?

BY Jesse Walker on November 12, 2018

Have you ever opened up an exciting new app, but instead of being asked to “Sign up” you saw “რეგისტრაცია”? Maybe you’ve received a confirmation email saying “Th□nks you for you reg□ster. Conf□rm□ng here ple□se”? Or perhaps you attempted to enter your name into a text field, only to be told it contained invalid characters? Read more »