What is Product Management?

This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. Read more »

I often get asked what a product manager is. What do they do? Where do they come from? How do you get into product management? Why do they like sharpies so much? In his book Inspired, Marty Cagan describes the job of the product manager as “to discover a product that is valuable, usable and Read more »

From the early days of PeerIndex we’ve been running as a (very) lean startup. This has taught me some lessons about the practice of Product Management in lean startup environments. This is less about the use of customer development tools and finding product market fit but rather about some tips and tricks that made my Read more »

Your role as a product manager means you’re putting a lot of thought in to the long term vision of your product. We all know that, counting up all of the minute details you’ve got your finger on that you know will need to be accomplished along the way, getting this all into one page Read more »

Editor’s note: ‘Product Manager’ can be an ambiguous term in some companies, like ‘UX’ has been in recent times. A big part of what we’re trying to do at MindTheProduct is help companies understand the Product Manager and to identify this person formally within their teams. Almost always, at least one person is already doing Read more »

Kill a feature every week. When you kill the wrong one, people will make noise and you’ll be clued in to what actually adds value. — Dave McClure, FOWA 2009 How do you know which features need to be killed? Every product that’s been around for some time will inevitably have some leftover feature ‘residue’: Read more »

If you’re like me and working at a startup, you understandably cringe when you see the price of some software solutions, even if you know they might make your job (and life) easier. However, being a good product manager isn’t about having a high-end suite of tools at your fingertips – part of the fun Read more »

This is the first post in a series we will be writing on analytics and the data-driven Product Manager. Analytics is an essential area for product managers to understand but it can be intimidating when you’re just getting started with the basics of product management. For those of you considering a role in product management, Read more »

Brand is the personality of your product. Done well, it should evoke feelings of goodwill and loyalty, and even forgiveness for your quirks. It gives your promoting users something tangible to refer to as they recommend you to their friends. A key metric for measuring this is, of course, the Net Promoter Score (NPS). Getting Read more »

Having a product culture is about having the product, the very thing that you’re building, at the heart of the business, a core aspect that’s granted the attention it needs. This means that everyone in the company is an advocate for what you’re building and how you’re building it. The most successful product-centric companies include Read more »