User Experience (UX)
As product managers, we want to deliver products that our customers will love and this means that (among many other things) we need to know about User Experience (UX) – the process of designing products that are useful, easy to use, and delightful to interact with. Delve into all of our UX-based content here.
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From 0 to 40+ million users by Amit Bhasin
In this ProductTank Tokyo talk, Amit Bhasin, Head of Product Division at PayPay, outlines the product’s journey and shares his key learnings throughout the building process. Watch the talk in full, or read on for a summary of his main points. Read more »
The power of user-centered design: Putting your customers first
In this article, UX Consultant, Roxanne Rosewood, explores the power of user-centered design and its impact on product development. Read more »
Rethinking the user experience with Tomer Sharon
Tomer Sharon, Co-founder and Chief Experience Officer at anywell, has a wealth of experience in various User Experience (UX) functions. In a recent interview with us, he shared his journey into UX and what he will speak about at #mtpcon San Francisco 2023 on June 14. Read more »
Engaging your users through Flow
How can product managers engineer engagement for their users? In this guest post, Ebenezer Diagi, Product Manager and Designer, discusses the art of flow to cultivate passion and loyalty amongst your user base. Read more »
Adopting a product-centric approach to better address customer needs
In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction. Read more »
The keys to a successful product knowledge transfer: part 1
In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. Read more »
SUNDAY REWIND: Improving the UX of your terms and conditions page
Interesting a Terms and Conditions page is standard practice for every organisation, however, in this week’s Sunday Rewind, we look back to when Erik Episcopo delved into why it’s important to pay the greatest attention to the design of these pages. Erik opened by explaining the importance of a terms and conditions section, and provides three Read more »
A case study: how to produce a winning app redesign
A failed redesign is expensive and has a big negative impact on user trust, satisfaction and business metrics. Here’s the story of how product managers at Wallapop turned a scary redesign into one that produced winning results. Read more »
Reducing customer churn - Andrew Michael on The Product Experience
This week on the podcast experience, we’re talking all about churn. How do you reduce customer churn. What are the biggest obstacles? What are the biggest challenges? And are there any misconceptions behind the perfect churn strategy? Churn expert, Andrew Michael, CEO of Avrio, was able to answer all of our questions with ease and more. Read more »
Hick's Law - Keep it simple and straightforward
If you’re a product manager or a designer, you’ve probably heard the phrase “Keep it simple and straightforward.” But do you know where this advice comes from? Or why is it so important to design? The answer is Hick’s Law, which can help guide your decisions on design. Read more »