Product Development Process
The product development process refers to the systematic approach taken to bring a new product or service from conception to market launch. It involves a series of stages and activities that include ideation, research, design, prototyping, testing, manufacturing, and commercialization. The process aims to ensure that the final product meets customer needs, aligns with business objectives, and is successfully introduced into the market. It typically involves cross-functional collaboration, market analysis, iterative refinement, and continuous evaluation to deliver innovative and successful products
Embark on a transformative journey through our comprehensive collection of resources on the product development process. From ideation to launch, equip yourself with invaluable insights and practical strategies to bring your vision to life and conquer the world of innovation.
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From opinion-based to evidence-guided product development by Itamar Gilad
In his keynote session at #mtpcon London 2022, Itamar Gilad, veteran product manager, coach and speaker with over 20 years’ experience at Google and Microsoft, examines how adopting Evidence-Guided Development can result in more reliable and repeatable decisions that empower teams to deliver greater value. Watch this video or read on for key highlights from the talk. Read more »
The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!
What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’, Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his Read more »
Why does my product suck? by Jen Dante
In this keynote session at #mtpcon SF+Americas 2022, Jen Dante, VP of Product at Ancestry examines how over and under scoping cannot be eradicated from the product process, rather we can optimise them, based on the agility of our organisation, to deliver the most effective value. Watch this video or read on for key highlights from the talk. Read more »
SUNDAY REWIND: Using the Kano Model to prioritise product development
In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. Read more »
A step-by-step guide to running a customer journey mapping workshop: part 2
Organizing a workshop is also a kind of journey, and we’re ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it’s time to delve into the actual conduct of the session and what follows. Read more »
Web3 for product managers
In this blog post, Paul Shustak summarizes the main cultural, technical, economic, and UX differences in product management and product discovery on web3 applications. Read more »
Effective communication with software engineers
In today’s article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it’s important Read more »
Killing product zombies: a five-step approach
As product people, we find features, processes, and products that aren’t functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. Read more »
7 signs that you need a product manager
To help you understand whether you need to dedicate a qualified product manager to your project, here are 7 signs to look out for… Read more »
Driving customer adoption and retention as a product manager by Karen Adie
In this ProductTank Abuja talk, Karen Adie, Director of Merchant Services at TradeDepot, responds to questions about driving customer adoption and increasing customer retention. Read more »