Product Launch

Jayendran Gopalsami has been a Product Manager and Consultant for almost 15 years in the Supply Chain domain. He shares how he was able to overcome the challenges of not only building great products but also successfully launching them on time and delivering customer value. Read more »

Launching on Product Hunt can be a great way to generate interest in your product. Here Ksenia Khriptovich describes her experiences of launching the Nitro translation service on Product Hunt and offers some tips for those trying to do the same. Read more »

In his column, product leader Dave Martin explores adopting a product-led approach during times of turbulence.  Read more »

Tanguy Crusson, Product leader at Atlassian joins us on The Product Experience podcast this week to talk all about product launches. Tune in to find out his thoughts on why most products fail, and learn how he successfully launched a new product at Atlassian. Read more »

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers. In this post, Ankur Goel lists 6 critical ways that the best product managers provide the necessary linkage and add value in his guest post. Read more »

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here’s what they learned. Read more »

Questions are powerful. Leading with questions help you get to the right answer, no matter what you build. Adam Mullett, Product Owner at IBM, shares five key questions you can use to build a better product and become a successful product owner in this ProductTank talk. Read more »

In this guest post, Poornima Mohandas, Product Marketing Consultant, discusses why product launches often fail, and what we can do to tackle this situation. Read more »

In his keynote session at #mtpcon London 2022, Manon Dave talks about his awesome career experiences and how he has kept his work creative, innovative and fun. Watch this video or read on for key highlights from the talk. Read more »

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. Read more »