Data Driven Product Management

The concept of an MVP – or Minimum Viable Product – is a one that comes up a lot in product development. MVPs are an intrinsic part of the build-measure-learn process at the heart of product management processes, offering maximum benefit for minimum effort. Correct implementation of MVPs allows product managers to learn more about customers, deliver Read more »

It’s no surprise that product teams at companies large and small are increasingly emphasizing methodologies to capture customer feedback early and often. Generating feedback is critical to becoming a user-centric organization, and the chart below illustrates the overwhelmingly positive stock performance of the top 10 companies on Forrester’s Annual Customer Experience Ranking when compared to the Read more »

Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, Read more »

August’s ProductTank on analytics and decision-making had everything – sex, drugs and racy pictures of hot plumbing action. Read on for an 18-rated recap. Read more »

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to Read more »

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. Read more »

As a product manager juggling tasks for the current sprint, customising web analytics has often fallen down my to-do list.  Yet measuring how customers use your current product often holds the key to prioritising what to build or fix next. How annoying then to skip the detailed setup and find months later you are not Read more »

April’s ProductTank London considered the question of how to manage devices in an increasingly interconnected world. Marc Abraham (@MAA1) brought us three great speakers to share their experience of the Internet of Things (IoT), product management and connected devices: Usman Haque (@uah) from Umbrellium; Yodit Stanton (@yoditstanton) from Opensensors.IO; and Patrick Bergel (@goodmachine) from Animal Read more »

As explained in my earlier post, in summer 2013, I built the same minimum viable product (MVP) three times on three different continents. It was an experiment with a purpose: To evaluate three platforms and three teams at the same time; and to utilize the “lean way” in using validated learning to build my new company’s Read more »

I built the same product three times. It wasn’t an act of insanity. It was my way to get my product ready in three weeks. Before I get to that, let me backtrack a little. It was the 1st of March 2013 and I’d just left my job as CIO at one of the UK’s Read more »