Product Management Skills
Martin Eriksson defines product management as the intersection between business, technology, and user experience. He believes that a good product manager must be experienced in at least one of these areas and passionate about all of them. But what exact skills does a product manager need? From communication and strategic thinking to prioritisation and analytical skills, the list is long. This content looks at product management skills in different ways.
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LATEST POSTS
We Need More Human One-on-Ones
I still remember the day when I held my first one-on-one as a manager. I was nervous. I had read a dozen articles filled with advice from “let them lead the conversation” to “come prepared”. I had a list of questions in front of me, all carefully worded to spark great discussion. When I finally Read more »
Using Experimentation to Drive Product - Stephen Pavlovich (CEO of Conversion.com)
Stephen Pavlovich, CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product Why aren’t people converting and what experiments can you run to try and fix that? The aim of any experiment should be to better understand your users and apply those insights to your product. This does not have to be Read more »
Managing - not Just Maintaining - a Product Backlog
Or Three Ways Product Owners can Stay on top of Scrum 2016 was a big year for the Justinmind product development team. We shipped a new feature every month or so, tackled bug fixes and upgraded the usability of our software (an interactive prototyping tool). With hindsight it was exciting, but such intense activity presents Read more »
Product managers — you are not the CEO of anything
Martin Eriksson argues that unless you’re the founder and the product manager at the same time, you are not the CEO of anything. Read more »
Learning in Product - Ellen Chisa (ProductTank NYC)
Ellen Chisa has an educational background in engineering and is currently working on her MBA at Harvard Business School. She has worked for companies like Microsoft and Kickstarter, and is currently the VP of Product at Lola. They connect travelers to travel agents for hotels, restaurants, and any other travelling needs. In her ProductTank NYC Read more »
Product Management is Culture Management
Or “How to Manage Software Development in Teams who Think Nothing Like you“. Product management has two diversity problems. The first one is well-acknowledged: our industry must have more women, other ethnicities, and better representation from LGBTQIA. The second is more subtle: in those instances when we do achieve diversity, and especially cross-cultural diversity, we Read more »
Seven Simple Steps to Stress-Free Prioritisation
Job stories, backlog items, workshop ideas, roadmap features… it’s easy to feel overwhelmed by the scale of potential directions you can take a product in. And it’s natural to want order in this chaos. Prioritisation is a core part of Product Management, and it’s the topic I most commonly get asked about by other Product Read more »
Build Strong Product Teams by Hiring Graduates
Last October I took part in Digital Wave, a conference in Bournemouth that brings together over 1,000 young people between the ages of 14 and 19 to learn about the opportunities offered by a career in the technology sector. I attended the conference to represent product.careers, a project I launched last year to raise awareness Read more »
Measuring KPIs for a Platform vs a Revenue-Generating Product
There are some important differences between managing a solutions vs a platform product, in terms of providing product value. One of the key differences is in how you determine and track valuable key performance indicators (KPIs). This post focuses on the differences for managing KPIs not just for platforms overall, but for content management systems Read more »
Five Essential Steps for Getting into IoT Product Management
You want to get into IoT product management, but where do you start? What skills do you need? Which companies are working on IoT today? Start with these five essential steps. According to analyst firm Gartner, there will be over 20 billion connected devices by 2020. This trend is fuelled by companies around the world Read more »