Product Strategy

If 2020 has taught us anything, it’s that predicting the future is hard and in this episode, sponsored by Amplitude, we turn to Margaret Heffernan to learn how to do it better. She’s a captivating speaker with more than 12 million views of her TED talks and a prolific writer who recently published Uncharted: How To Read more »

This year doesn’t just mark the start of a new decade, but also the 10th anniversary of the first ever #ProductTank (and my 20th as a Product Manager). So as good product people, it’s high time we did a retrospective on how we as a craft have done in this 10-year sprint marathon. So as good product people, it’s high time we did a retrospective on how we as a craft have done in this 10-year sprint marathon. Read more »

As the COVID-19 crisis began hitting home, a lot of the conversations I had with product people started to take the same tone. It quickly became clear that many people were dealing with the same basic questions. There was also a lot of confusion about how to move forward. As a result, I sat down Read more »

In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »

Wondering what a “one-pager” is? In this ProductTank San Francisco talk, John Cutler (Product Evangelist at Amplitude) explained to a packed house at NextRoll why one-pagers are a “forcing function”. John covered: What is a one-pager? What outcomes should you expect from your one-pagers? How do one-pagers fit into the overall product puzzle? Watch the video Read more »

Throughout this new series, we’ll be sharing the stories, learnings and experiences of product people dealing with COVID-19 right across the globe. In this first instalment, Kara Chiles, Senior Director of Consumer Products at Gannett, explains how the product team behind the largest local newspaper company in the United States has been adapting. Thankfully, for Read more »

We all know that product is hard, so here are some themes from a very playful activity that will help you get better at it. Shipping products is rough, full of false starts, lousy execution, and a lack of will to kill products quickly. But a bad strategy creates a state of false hope, and Read more »

In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another. His key points include: Understanding customer problems Looking to the left How far to the Read more »

The process of building products can be challenging and needs to be iterated on as much as the product itself. In this ProductTank San Francisco talk, Rohini Pandhi, Product Manager at Square, shares her thoughts on roadmapping and its role in the product process. Watch the video for her talk in full. Or read on for an Read more »

Mel McVeigh is the Product Director at Condé Nast, one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy Customer Process People Read more »