Product Strategy

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. Users were thrilled with the bells and whistles of charts, graphs, and dashboards in the applications they already used, and they were often willing to pay Read more »

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. Read more »

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. This could be in the form of a blog post or as a notification within the UI. But it doesn’t have to stop there. Spending a bit more effort on the process can help Read more »

Examples of platforms are all around us. Businesses that have been successful at building platforms have disrupted traditional companies and scaled quickly. AirBNB, Amazon, Salesforce, and Uber are just some examples of platforms that have become massively successful in recent years. You’ll find platforms across many industries, from transportation to book publishing. For a product Read more »

First coined in the mid 20th century, the term “speculate to accumulate” refers to the need invest (at some degree of risk) in order to make meaningful gains. In other words; roll the dice, take a punt, have a gamble. This is a risky strategy for product managers, and if your gambling skills are anything like Read more »

In the course of a storied career that started at Netscape, and includes co-founding Adaptive Path and Luxr, consulting for Fortune 500 companies as well as the White House, Janice Fraser has focused on how to handle this “newness”. In this awesome talk at Mind the Product San Francisco, she shares how to tackle change and really drive growth in large organisations. Read more »

As a Swede, the importance and value of diversity seems self-evident, yet the business world and the tech industry especially continue to struggle to embrace it. As I mentioned in my product management experience article, and as should be clear from the effort we put into the curation of our product management conferences, diversity is incredibly Read more »