Product Strategy

In this article, we share the process that we use at Def Method to help clients avoid product failure and ensure that they build to succeed. Read more »

Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced Read more »

What is a referral program? A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics. By referring their family or friends, existing customers will get rewards, and the people that they Read more »

Product development will not ever be an easy task. We have worked on a multitude of projects over the years and to this day we continue to run into roadblocks during development. This is a natural occurrence when you are tasked with bringing innovative ideas to life. Nonetheless we — along with many other teams Read more »

As we settle down on a Sunday in wake of an exciting week ahead with #mtpcon Digital Americas (July 14-15), we thought it was the perfect time to reacquaint ourselves with this talk by Dave Wascha on how product management has developed over the last 20 years. In this entertaining and insightful talk from Mind Read more »

Defining a product strategy and aligning its execution is one of the most challenging tasks for product leaders. In my book, Product Direction, I take a practical approach to solve this challenge based on artifacts and best practices, to define, link, and communicate your product strategy, to strategic roadmaps, and OKRs. I’m sharing two chapters Read more »

During the COVID-19 pandemic, much of the globe’s onsite workforce shifted to being fully remote. This ‘new normal’ highlighted that communication and shared project visibility is essential to the success of every organization.  Read more »

My first year at Spotify was one of the happiest years of my life. I had joined the Infrastructure and Operations ‘tribe’ as an Agile Coach and some of my fondest memories (both personally and professionally) were from working in my Agile Coach ‘chapter’. As a chapter of six coaches, over time, we understood our Read more »

In this interactive AMA session for MTP Leader members, Nilan Peiris, VP of Growth at Wise — formally known as TransferWise — shares his experience with scaling and empowering teams. Watch the recording in its entirety or read on for the highlights, including: Building autonomous fast-paced product teams Introducing tribes Building empowerment during fast-growth Persuading leadership to Read more »

Goals are important. They can give us a sense of purpose and direction. They aid us in prioritizing where we spend our time. They can empower teams and individuals. They can align us to achieve our most ambitious dreams. Goals can also divide us, be divisive and see people incentivized with conflicting goals and self-serving with individuals fighting Read more »