Data Driven Product Management

In talking about how a product goes from idea to shelf on an “Inside Trader Joe’s” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”. Sloan wondered whether Read more »

Everybody is trying to create products that make people’s lives better. However, by simply focusing on metrics, rather than the humans behind them, we risk making bad decisions that have unintended consequences for people and society. To be better, Kim explained how we need to focus on creating features that meet some of people’s needs, Read more »

It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real Read more »

Web and app analytics are fundamental to business these days. No serious developer, product manager, or CEO of company operating in the digital market, will consider not using them. The analytics market is also highly competitive, with providers of all scales and agility fighting to get their three lines of code or SDK into your Read more »

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed? It’s an issue that confronted me recently, when I started work with Read more »

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability Read more »

In this talk, Shakhina Pulatova gets deep on the art of searching. She takes us through search basics, to what powers search products, and ends with why you should give creating search products a try. On Intent The act of searching means the user has a question that needs answering, so the first key principle Read more »

True to the “Engage” of our conference title we always look for formats that go beyond brilliant presentations and that give our attendees opportunities to interact with each other and grow their network within the product community. But we also wanted to try something new at this year’s MTP Engage conference in order to create Read more »

Keep Calm and Manage Data Responsibly because, in this blog post, I’ll try to unpack what I consider to be the implications of GDPR on how we build products. Don’t panic – I’m not going to go into an exhaustive breakdown of exactly what GDPR is, there are plenty of perfectly good posts about that. Read more »

When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence Read more »