#mtpcon

We came, we watched, we listened. And we tweeted – within half an hour of the start of Friday’s conference, #mtpcon was trending in London. But what did we learn? Read more »

How do you get actionable value from a conference like Mind the Product? Too often that post-conference buzz dissipates into tactical priorities and before you know it, weeks have gone by and you’ve forgotten the items you wanted to follow up on or discuss more with your team. This is a story of how the Read more »

[UPDATED] We’re really excited about this year’s #mtpcon London conference on September 30, as it promises to be our best yet. Not only are we adding a ton of optional events before and after the conference, we are doubling the number of workshops, adding more networking opportunities at the conference, bringing back the hot lunch Read more »

Not that long ago new technologies were magical, and we were so happy when they just worked. But today we expect more, and assume, demand even, that digital experiences don’t just work really well but are simple, intuitive and fun to use too. This means companies need to stop thinking purely about technology, and think Read more »

Laura Klein has been an engineer, researcher, designer, product manager and consultant, which means she’s worked with a lot of teams. But what makes a happy team? In writing her next book “Building Better Products”, she donned her research hat and interviewed a number of product teams around the world. In this talk at Mind Read more »

In this talk from Mind the Product San Francisco, Ashwini Asokan sums up the state of Artificial Intelligence (AI) today as Brains, Bots, and Bullshit. For the last few years the headlines have been clear – AI could destroy us and ruin humanity, with killer bots taking our jobs and becoming our overlords. Clearly we’re Read more »

We tend to forget that the experience is the product we’re delivering. Every technical product category through history has followed this pattern – from a technology for technologies sake, to a feature war, to an experience. In this awesome talk from Mind the Product San Francisco, Peter Merholz highlights the importance of the last stage Read more »

When people think about Information Architecture, they often think of walls covered in post-it notes and whiteboards covered in notes and diagrams. But these are just tools that represent plans and ideas and, more importantly, they’re a way to get into people’s heads and represent the information they’re working with. Information is a ‘material’ that Read more »

In this talk from Mind The Product San Francisco, Nathalie Nahai explains the psychological principles behind the successful conversion, adoption and monetization of products, and how you can use these techniques in a nice vs naughty way. Nathalie is the Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion. Having Read more »

t’s February 13, 1960, and Ella Fitzgerald stands on a West Berlin stage, nearing the end of a stellar performance. On a whim, she decides to sing “Mack the Knife,” a popular song, but one she’s never performed live. The first chorus goes as planned, and then… she blanks and completely forgets the lyrics to Read more »