LATEST POSTS

Using the Kano Model to prioritize product development

BY Martin Eriksson on July 3, 2013

I was first introduced to the Kano model in a talk by the brilliant Jared Spool, and it immediately struck a chord with me. Here is a beautifully simple model to distinguish between basic and differentiating features. The model was developed by Noriaka Kano in the 1970s and 1980s while studying quality control and customer Read more »

Video: Does my fridge need twitter?

BY Martin Eriksson on February 12, 2013

Tom Coates is the Founder of Product Club and has a long background in social, local and future media. He ran R&D for BBC Radio before building online communities for emap and TimeOut. He was part of the Tech Development team at Yahoo, launching the Fire Eagle location service, and later as Head of Product Read more »

Video: Evoking real-world experiences with a product MacGuffin

BY Martin Eriksson on January 30, 2013

Hannah Donovan and Matthew Ogle are the product and design powerhouse behind Last.fm and have continued their passion for building music products online with their hit startup This Is My Jam. In their talk at our product management conference Mind the Product 2012 Matt and Hannah argue that MacGuffins can be incredibly useful tools when Read more »

What can product managers learn from film directors?

BY David Hawdale on January 14, 2013

One day, a colleague and I were having a conversation over a pint as to whether you could make the film Blade Runner using Agile processes. We concluded that you could not. We thought you’d need something more. A vision. A way of developing that vision, and a way to not lose the vision in Read more »

Video: The Week iPad App's UX Approach

BY Martin Eriksson on July 16, 2012

One of the reasons the development of The Week’s iPad app worked really well was that the team really understood an effective design process, which stems from the way an organisation defines digital product design. Back in the 80s and 90s people often likened design to art, that the creatives vanished behind a curtain, did Read more »

Video: BBC News Responsive Design Strategy

BY Martin Eriksson on July 8, 2012

Chris Russell, Executive Product Manager for BBC News, talks about the BBC’s responsive design strategy. The BBC strategy today is about one service with 10 products across 4 screens – tablet, mobile, desktop and TV apps. But of course there are far more than 4 devices and far more than 4 use cases – for Read more »

"The Week" iPad App - Lessons Learned From A Product Manager

BY Alex Watson on December 8, 2011

This is a guest post by Alex Watson, Head of App Development at Dennis Publishing, recalling his lessons learned as product lead on a major iPad app. The biggest digital project at Dennis this year has been the development of an iPad edition of The Week magazine. Representing over nine months of hard work, we Read more »

A classic example of how Google screws up design

BY Sam Collins on September 23, 2011

OSX Lion brought a lot of multitouch gestures into applications. One of my favourites is the two finger swipe right/left to go back/forwards in Safari. When you scroll to the page limits, Apple shows off that elastic rebound they mastered so well on iOS. If the back/forward function is available on that page, your swipe Read more »

User Feedback, The Google+ Way

BY Sam Collins on July 25, 2011

Direct feedback from users of your product is an essential part of product management. While analytics will provide heaps of data to infer what users are thinking, direct feedback from users adds another dimension to this data. And Google seems to have upped the stakes recently. This is a look at one of the most important aspects Read more »

Designing for Discovery

BY Martin Eriksson on May 3, 2011

Booking travel online has evolved massively over the last decade, but unless you know where you want to go and when, they’re next to useless. For the 30% of travelers that don’t know, figuring out the right destination means relying on a travel agent or wading through hundreds of searches to find one that matches Read more »