Product Design

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. Here’s a look at how they did it and the open question, ‘what’s next’? At Red Badger we’re forever speaking to people, clients or otherwise, who have brilliant ideas. Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging Read more »

On World Product Day 2019 Liam Casey from ski-school platform flaik delivered a talk called “Design Led or Designer Led” to ProductTank Brisbane. The talk gave careful consideration to how design and product can integrate with strategy to produce the right kind of alignment for the company and outcomes for the customer.  We had so Read more »

While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home. You see plenty of Uber drivers, but you’re matched with a car 10 minutes away. It Read more »

Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with. Go. Today, those apps have seemingly endless ways for users to engage: video chat, send gifs, send emojis, send money, use a filter, buy and sell goods, play games, talk to bots, and more. Read more »

Once upon a time, if you wanted to create a new app or website and didn’t know how to code, you had few options: hire an expensive agency, scour the web for a decent freelancer, or learn to code. That meant investing a lot of your time or money, often without knowing if it would Read more »

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. But first a little story. In the early 1970s, two behavioural scientists working at Princeton University set out to investigate the psychology Read more »

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. Delightful touches, like illustration, are a luxury for those with six-figure investment, surely? A nice to have Read more »

MVP is a phrase that startup people love to throw around. It’s an acronym that can be used as a weapon. Everyone believes their vision is really the Minimum Viable Product. You can use the phrase to batter your colleagues’ ideas. You can simply declare “it’s not really minimum” if you want to do something less Read more »

Six years ago at Skyscanner there was no experimentation: now, there might be 500 tests running at any one time. In this #mtpcon London talk, Skyscanner’s Principal Product Manager Rik Higham looks at how experimentation can be a strategic capability for an organisation. First you should change your approach to failure – rather than look Read more »

Google’s aim is to organise the world’s information and make it universally useful. From this original mission it has moved to making hardware such as Google Home. In this #mtpcon London talk, Google’s VP Design for Hardware, Ivy Ross, describes the challenge for her team of working out what it felt like when you held Read more »