Product Design

In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. Here are the key areas discussed: Vision: a prerequisite to strategy Properties of a vision statement How do we get there: Hills and Storytelling framework Conclusions: an Read more »

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast Read more »

In this MTP Engage Manchester talk, Jack Sheppard, then Product Designer at 11FS gives us a lesson on empathy and its importance in the world of product. He shares some guidance on how empathy can make better product managers. His key points include: What empathy is Where empathy comes from The effect of modern life Read more »

In this ProductTank San Francisco talk, Kevin Web Page, then Senior User Experience Designer at PagerDuty shows us how user research can improve the developer experience. His key points include: The developer experience Research and analysis Experience map and solutions The Developer Experience While working with various engineering teams, Kevin discovered what it was like Read more »

In this AMA, bestselling author and popular speaker, Scott Berkun, delivered an energetic session that got us all thinking differently about design. Here you can watch it all again, or read on for the overview. Scott’s the author of eight books, including The Dance of The Possible, The Myths of Innovation, Confessions of a Public Read more »

Bubbles are the enemy of a good product. They form the boundaries that limit our perception of reality and limits the ability to come to conclusions. In this ProductTank Toronto talk, Jeremy Bailey, now Head of Experience at Freshbooks, shares with us a story of how we can strive to make our products more inclusive. Read more »

How do friction costs and Hick’s Law affect the adoption rates of product features, and how can product managers reduce a user’s cognitive load? A number of different elements compete for an online audience’s attention. Visitors immediately have to process the navigation, layout, forms, text and images all while learning how to use a digital Read more »

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a Read more »

Faced with the continual need to fix bugs and having to work with outdated code, the team at Polish cab-hailing app iTaxi realised a need to go back to basics and opt for a complete rebuild of our app. This is how we did it. Based in Poland, iTaxi is a ride-hailing platform that connects Read more »

If you – or your kids – have ever controlled a Lego creation from an app, then you’re familiar with Melissa Pickering’s work.  Now Lego’s Head of Interactive Play, blending digital and physical play, she got her start as an Imagineer at Disney (designing rollercoasters!) before founding a STEM startup.  She joined us on the Read more »