LATEST POSTS

Lean Mean Product Machine - Dan Olsen on The Product Experience

BY The Product Experience on July 10, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve Read more »

Product/Market Fit is Failing Because of Your Company Structure

BY Bridget McMullan on February 5, 2019

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure Read more »

Nailing Product/Market Fit by Alan Chiu

BY Julie Celia on October 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. To help startups approach this Read more »

Mastering the Problem Space for Product/Market Fit by Dan Olsen

BY Martin Eriksson on August 24, 2018

The term Product/Market Fit was coined by Marc Andreessen back in 2007 and it’s been a key goal for any new product or startup ever since. But like any buzzword, it is often oversimplified and misunderstood. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook, tackles the key components of product/market fit and how to achieve it. Read more »

Why you Should Create a Person, not Just a Persona

BY Roisi Proven on July 30, 2018

Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is Read more »

Building Product in a Post-GDPR World

BY Chris Massey on May 21, 2018

Keep Calm and Manage Data Responsibly because, in this blog post, I’ll try to unpack what I consider to be the implications of GDPR on how we build products. Don’t panic – I’m not going to go into an exhaustive breakdown of exactly what GDPR is, there are plenty of perfectly good posts about that. Read more »

In Search of Product/Market fit: How Setapp Found its Customers

BY Pavlo Pedenko on April 24, 2018

I joined Setapp as a product manager in January 2017, at the same time as the company was launching its main product. In this post, I’ll outline how we went in search of product/market fit by redefining our customer persona to better understand who we build products for. Setapp provides Mac users with a way Read more »

How to Avoid Being Blindsided by your Competition by Jeetu Patel

BY Megan Hart (Conlin) on April 12, 2018

Jeetu Patel, chief product officer at Box, joined us at ProductTank San Francisco to share his top tips to help product leaders stay ahead of their competition. In today’s competitive product landscape, Jeetu recommends focusing on the right problem, the right people and the right users to make your product stand out. Below is a Read more »

More Than Great Products: A Journey to Product/Market Fit

BY Liam Smith on April 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Not quite. I this post I’ll explain how I learned the importance of being obsessed with the market – the problems people are facing and the people facing Read more »

The Testing Mindset - How to Find Product/Market fit

BY Gregor Ilg on February 27, 2018

“There is a way to do it better. Find it!” Thomas Edison Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. Here at etventure we’ve tried various approaches to innovation Read more »