As the COVID-19 crisis began hitting home, a lot of the conversations I had with product people started to take the same tone. It quickly became clear that many people were dealing with the same basic questions. There was also a lot of confusion about how to move forward. As a result, I sat down Read more »
What are the qualities that make up a great product? It pays to analyse them and consider how they all work together to make a product successful. I remember once being asked in an interview: “Could you name a product you think is great?” I put on my “thinking deep thoughts” face and stare at Read more »
Does plaster fall off the walls every time you paint your house? Do you have to walk through the kitchen to get to the shower? Do you have enough bedrooms for your family? In this MTP Engage Manchester talk, Sally Brogan uses many home improvement illustrations to help frame the refactor versus new build decision Read more »
I’m sure you’ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great, we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I’m a product coach at Founders Factory. We’ve found Read more »
In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »
