There is no monopoly on good product ideas. They can come from many places. A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone. Technical feedback from Read more »
Bubbles are the enemy of a good product. They form the boundaries that limit our perception of reality and limits the ability to come to conclusions. In this ProductTank Toronto talk, Jeremy Bailey, now Head of Experience at Freshbooks, shares with us a story of how we can strive to make our products more inclusive. Read more »
These first four weeks of Mind the Product Membership have gone by in a flash and, if you signed up already, we hope you’re enjoying the experience so far. Behind the scenes, we’re working hard to bring you more of the stuff that matters to you, and we don’t want you to miss a thing! Read more »
In this MTP Engage Manchester talk, Ross Webb reveals some simple techniques that can be applied to help us communicate and develop much more effectively. For product managers, there’s often a troubling disconnect within organisations. More specifically, the wider organisation (including senior stakeholders) often doesn’t understand what product management is, or what challenges we face Read more »
Alfonso Fiore, Head of Product for packages at AirAsia, explains how teams might go about entering the super app race, by sharing how his team is in the process of doing exactly that, right now. Overview Since 2001, AirAsia has flown passengers to more than 150 destinations and its story is certainly one of rags Read more »
