How do you foster a culture of ownership, accountability, trust, and openness in cross-functional teams? More importantly, how do you manage them for successful outcomes? We spoke to some seasoned product leaders about their experiences and understanding what works and what doesn’t when leading a cross-functional team. In brief Take time to observe the team Read more »
Prioritisation is a key asset for every role in product management. However more often than not, principal product manager Rik Higham, believes, there is too much emphasis on improving this highly sought after skill. Product management is beautifully messy and full of delightful uncertainty so don’t let prioritisation suck the life out of it. Rik Read more »
In this ProductTank Birmingham talk, Sam Reader, Co-Founder and CEO at WONDR, shares challenges, lessons, and ‘aha’ moments from his team’s journey building WONDR and their quest to find product-market fit. Read more »
Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced Read more »
What is a referral program? A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics. By referring their family or friends, existing customers will get rewards, and the people that they Read more »
