Video

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve Read more »

In this ProductTank San Francisco talk Jon Noronha shares what he’s learned about the benefits of product experimentation and how to avoid the common pitfalls that may lead you astray. Read more »

Modern corporate culture is slowly coming to understand the benefits of highly diverse teams, stretching from gender to personality types. But where does product management stand with embracing that same diversity and complexity in our users? At this year’s MTP Engage, product director at Xing, Mirja Bester, shared how she thinks that by taking the Read more »

In this ProductTank Manchester talk, Damian Hughes proposes that we should strive to create “commitment cultures”, as this kind of culture more often wins than other forms of culture. Damian roots the talk, and his book, on taking the lessons from a high-performing sports team – FC Barcelona – and applying them to business. Read more »

In this talk to the MTP Engage Hamburg audience my colleague Natalie Moschner and I share some of our experiences and learnings from implementing product discovery in daily work routines, and we look at how we integrated product discovery in a firm with over 400 employees like AutoScout24. Product Discovery Basics Firstly, you should keep Read more »

Incredible speakers. Epic venue. Great coffee. A community, united. This is MTP Engage Manchester. On February 7th and 8th 2019 we’re bringing MTP Engage to Manchester for two days of product learning, including inspiring product talks, deep-dive training workshops, and the chance to engage with your product peers. ProductTank Manchester started six years ago, when 23 product Read more »

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor, formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. Read more »

TL;DR: Pip Jamieson, Founder and CEO of The Dots, takes us through the lessons that have helped her to realise that you have to start by understanding the community in which your marketplace exists. Then you can build something which genuinely adds value to everyone within it. What is The Dots? The Dots helps “no-collar” Read more »

TL;DR: James Chant, formerly Head of Product at Spacehive, talks to ProductTank London about a social entrepreneurial marketplace, how this ecosystem can driven by the network effect and fed by non-product functions, and what influence “social tech for good” can have on a wider society. What is Spacehive? Spacehive is a UK-based crowdfunding platform where Read more »

Since 2012, Mind the Product has been running #mtpcon all over the world in cities including, London, Singapore and San Francisco, as well as #mtpEngage in Hamburg and Manchester. We now offer digital conferences too – enabling even more people in the community to get involved! We continue to invite some of the top product Read more »