In this ProductTank San Francisco talk, Egan Cheung – Director of Product at Shopify, shares thoughts on how fostering empathy helps us all build better products and become better leaders. Watch the video* to see the talk in full, or read on for an overview of his key points: Why empathy is a critical skill Helping Read more »
At some point in our careers, we’ve likely all experienced a toxic team or two. You know the team we mean, the one where everything is a battle, conversations are tense and people are constantly frustrated and anxious. These issues that arise can be a result of the behaviour of the whole team, a few Read more »
The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the Read more »
In their new book, Build What Matters (£26.99), Rajesh Nerlikar and Ben Foster introduce you to their methodology for becoming a product-driven company. Through their tested strategies, stories of personal success, and case studies from their product advisory clients at Prodify, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and Read more »
In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product. Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a Read more »
