Product Management Skills
Martin Eriksson defines product management as the intersection between business, technology, and user experience. He believes that a good product manager must be experienced in at least one of these areas and passionate about all of them. But what exact skills does a product manager need? From communication and strategic thinking to prioritisation and analytical skills, the list is long. This content looks at product management skills in different ways.
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LATEST POSTS
Priming and the Science behind Onboarding
Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it Read more »
How do you Become a Product Manager?
I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. We chatted on the phone and then I realised that I’m asked this question so often that it seemed a good idea to condense my thoughts into an article. So, Read more »
Product-Led Growth - Ashley Smith on The Product Experience
Presently a partner at expansion stage venture capital firm OpenView, Ashley Smith has a long career of helping early-stage startups scale into successful organisations. In this episode, Ashley talks to our hosts about product-led growth, and how everyone can and should do it. Quote of the Episode It really comes down to: listen to your Read more »
Six Common Traps that Undermine Strategic Product Management
Increasingly product managers are expected to think and operate “strategically”, but, as this post will reveal, it’s a requirement that can lead to misaligned expectations and be full of traps for the unwary. Surely we’ve all noticed the increased emphasis on “strategy” as a core competency for product managers? Of course, keeping tactical work aligned Read more »
Five Habits of Highly-Effective Product Teams
How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If you build it, they will come” is not an effective philosophy in product development, but time and Read more »
The Meaning of MVP - Correcting Common Misconceptions
Everyone has their own interpretation of what minimum viable product (MVP) means to their organization and, while the specifics of an MVP definition may vary, this blog explores what an MVP is, and what it definitely is not. A successful MVP is critical to building a successful digital product: it’s the focused feature set that Read more »
A product manager's guide to saying no
Discover how to prevent long-forgotten ideas from hurting your credibility and damaging relationships with those involved by mastering the art of saying no. Read more »
Personal Growth - the Essence of Your Product Career by Kristina Walcker-Mayer
In this talk from MTP Engage Hamburg, I look at how you can embrace and accept your strengths and weaknesses and at what kind of people should you partner up with to create true value and drive success for your customers, your company, and yourself. Product careers are very complex because they require a very Read more »
How to avoid market feedback traps
Should you always listen to market feedback? Aaron Ketchley considers the question and how product manager’s can avoid common B2B market feedback traps. Read more »
How to Spot a Partial Product Manager
What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving. I’ve categorized some Read more »