Product Management Skills
Martin Eriksson defines product management as the intersection between business, technology, and user experience. He believes that a good product manager must be experienced in at least one of these areas and passionate about all of them. But what exact skills does a product manager need? From communication and strategic thinking to prioritisation and analytical skills, the list is long. This content looks at product management skills in different ways.
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If you’d like to assess your own product skills, check out our free Product Skills Toolkit. Designed to help you assess your skills and take the next step on your product learning journey, the toolkit includes a PDF download, video tutorials, and an email series.
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LATEST POSTS
Stepping up Your A/B Tests
This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When Read more »
Enter The Matrix - Lean Prioritisation
Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer segments to target are questions that face every organisation on a daily basis. With this being the case, why do companies prioritise so badly? Prioritisation is one of the most critical aspects of product Read more »
Product Development: Turning Months Into Weeks
How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious Read more »
Using Outsourcing to Launch and Scale Your Product Faster
Let’s establish this right upfront: nothing beats a well-managed full-time in-house team of local developers. So why would you want to outsource anything? Doesn’t outsourcing come with a lot of headaches just for a bit of saving? As with anything complex, it depends. Outsourcing: Why and When? Are there enough skilled developers at your location? Read more »
A Day in the Life of Prad Patel, Product Manager at Trinity Mirror
Prad Patel is the product manager of video experience in Trinity Mirror, one of the UK’s largest newspaper, magazine and digital publishers. Trinity Mirror’s flagship publication is the Daily Mirror and its portfolio includes more than 200 other titles. A seasoned PM with previous experience in News UK and other well-known news brands, Prad has Read more »
Hiring a Product Manager: A Little Clarity Goes a Long way
I was invited to appear before an audience of tech recruiters for a panel called: “Everything you’ve ever wanted to know from a technologist, but were too shy to ask.” I realized I needed a good way to explain what it had taken me a while to see in the world of product management. Read more »
Using Analytics to Raise Prices and win new Customers
In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Blindly following data can lead to some bad things. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause Read more »
Training: What's the Biggest Challenge for Product Managers?
For the past two months, I’ve been conducting research and discovery to help establish some ground rules for the Mind the Product Training Program. As an organization we’ve set some goals for what we want to accomplish with our training. These are: To offer the same best in class experience that our Mind the Product Read more »
How bad ideas get on the product roadmap
How do we all get to that point in product where we have caveats against multiple items on the roadmap—and more importantly what do we do to mitigate it? Read more »
Remember HiPPOs are humans too...
At every tech or product management talk I go to there is invariably a slide about HiPPOs – standing for the “Highest Paid Person’s Opinions”. It’s a term used to describe a senior member of the organisation who is not attached to the delivery team full time, and who is expressing a perspective that the Read more »