Video

We want to make people not just want, but love our brands – in doing so, we are focussing on “designing emotion”, but the way we understand emotion tends to be very limited. Julie Jenson Bennett dives into how our shifting understanding of emotion should be changing the way we design products, starting with the Read more »

Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or “design that draws on behavioural psychology”. In this ProductTank talk, Kat Matfield points out that we’re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing Read more »

In this ProductTank talk, Andrew Harder talked about common problems that product teams face in finding and choosing opportunities to pursue. He illustrated ways that user research can provide a deep understanding of user needs and help keep product discovery on track by knowing what questions you can and can’t ask of users, as well Read more »

Michelle Lotia joined us at ProductTank to share her top 10 tips for getting started with UX research, based on her experience building the User Research function at Notonthehighstreet.com from the ground up. While building the function itself, she was also working to educate the organisation about the process, value and collaboration possibilities that having Read more »

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front Read more »

History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton Read more »

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. Read more »

The healthcare.gov launch in the US in 2013 has been well documented as one of the most disastrous product launches ever. In the aftermath of that launch the United States Digital Service was formed with a focus on improving the way IT services are delivered in government. Dana Chisnell, who has a long and storied Read more »

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & Read more »

In this hugely entertaining talk Dave Coplin argues that we spend too much time focused on products and technology, and not enough on the human beings who use them. As the Chief Envisioning Officer for Microsoft, he spends his time trying to figure out how we humans want to live, work and play in the Read more »