Product Design

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the Read more »

David Hawdale is an Experience Architect with a background in experimental psychology and cognitive science. At ProductTank London, David unpacked the science of decision making and suggests that Product Managers can make their products more appealing by designing with the ‘moment of decision’ in mind. System 1 and System 2 What do we know about Read more »

Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an Read more »

Creating innovative products in complex industries such as healthcare presents unique challenges. For instance the definition of a minimum viable product in such a context is different: you cannot provide a healthcare coverage that works only sometimes, you need to partner with existing players and work with their legacy systems, you need to deeply understand Read more »

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people Read more »

“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook, author Dan Olsen details a six-step process to achieving product/market fit: Determine your target customer Identify underserved customer needs Define your value proposition Specify your MVP feature set Create your Read more »

This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio. More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products Read more »

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform Read more »

The one spontaneous ovation at this year’s London MTPCon was when Drift CEO David Cancel muttered “I hate agile” as an aside while he was on stage. Agile, a revolutionary idea 10 years ago, has clearly lost its shine for many people. However, almost all the product teams I know use some agile methods, and they Read more »

As we created our AI assistants – Amy & Andrew – to help people book meetings painlessly, we encountered quite a few product design challenges which were, quite frankly, completely novel. When designing an artificially intelligent agent that humans would enjoy interactive with via conversation, the factors you need to consider and the hoops you have Read more »