User Research
LATEST POSTS
The typology of design sprints
In this ProductTank San Francisco talk, Kai Haley and Burgan Shealy share their insights into the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs. What is a design sprint? At its core, a design sprint is a tool for answering a critical business question through Read more »
Brian Crofts - Innovation Requires Insights
Brian Crofts, Chief Product Officer at Pendo, believes uncovering and understanding client pain points allows him to build products that truly resonate. Brian joined Pendo from Namely, and formerly from Intuit, where he started his career in finance before finding his passion for product. He worked on new businesses for TurboTax and later led global Read more »
The Seven Best Ways to Screw Up Your User Research
Understanding your user’s problems is one of the most important things to do when making a new product. But it’s all too easy to make simple mistakes that completely screw up your user research. In this talk, I mined my experience, picked the top seven mistakes I’ve made over the years, and shared insights on lessons Read more »
The Cosmic Background Radiation of the Internet
Fourteen billion years ago the universe was immensely hot, dense plasma. Then, as the universe expanded after the Big Bang, the gases within it cooled. When these gases reached a temperature of around 2,700°C (billions of years before galaxies existed) protons and electrons were able to combine into hydrogen atoms, releasing energy in all directions Read more »
User Research Tools and Methodologies - Morag McLaren (ProductTank London)
Morag McLaren Product Manager at Whatusersdo.com talks to ProductTank London about User Research Tools and Methodologies. The Context & Timing of Research Changes the Results you get You need to find out the context of any insight you are gaining about a user – otherwise you won’t know the why or how, just the what. Read more »
Pros and Cons of Market Research Tactics
When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either. The special effects were insane for the time, but even more amazing was how the way they resurrected Read more »
The Challenge of Managing - and Communicating - Customer Insights
When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. But insights Read more »
How Guerrilla Research Can Improve Your Product
Guerrilla feedback can be invaluable for the success of your product. Monal Choksi explains what guerrilla research is, what it isn’t, why it’s useful, and how to fit it alongside your other user research and product development practices. Guerrilla research gathers fast, low cost information from users, and allows you to develop a quick “gut Read more »
Design Thinking - From Idea to Product
Davide Scalzo, previously Product Director at Yplan, encourages us to use Design Thinking to re-think how we carry an idea from concept, through the development process to launch. By focusing on user empathy, not user research, Design Thinking takes us right back to customer connection and reminds us why we all came here in the Read more »
The Importance of Listening to Your Customers by David Cancel
Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people Read more »