Business Strategy

TL;DR: Pip Jamieson, Founder and CEO of The Dots, takes us through the lessons that have helped her to realise that you have to start by understanding the community in which your marketplace exists. Then you can build something which genuinely adds value to everyone within it. What is The Dots? The Dots helps “no-collar” Read more »

Building accessible products is the right thing to do. In concept, this is not a difficult idea to agree with. As technology becomes more ingrained into everyday life, the ability to use digital products is a necessity; therefore, from an ethical perspective, ensuring that a diverse set of customers can use your product is a Read more »

. . . so my investor said that I need a product manager to do our product roadmap?” When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”.  So I’d dig a little deeper to find out what they really needed, and it was often a return Read more »

Famously, back in 2001, inventor Dean Kamen was going to change the world. The buzz just before the launch of his Segway personal transporter was astonishing. Tech investor John Doerr posited that it would be more important than the internet. South Park devoted an episode to making fun of the hype before the product was Read more »

When designing connected hardware products, there are many ways in which a project can go sideways and end up way over budget before the product is completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process Read more »

On May 25th 2018 something big is happening which needs your attention. In what is the biggest shake-up to data protection legislation in 20 years, the EU’s General Data Protection Regulation (GDPR) will come into force. The aim of the GDPR is to strengthen data protection for EU citizens and residents, to give them greater control Read more »

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the Read more »

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. Read more »

What do you do when your customer is not your user ? Courtney Wylie, VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests You have Read more »

It is well accepted that outcomes  – such as product adoption, customer satisfaction, user experience, and product performance  – rather than outputs and tactical tasks should be used in evaluating product managers. However, in practice, these outcomes are at least influenced by – and often determined by – external factors. What are these external factors Read more »