Qualitative Data

In this #mtpcon Digital Americas session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Read more »

In this ProductTank San Francisco talk, Brian Tran, Director of Product Management at User Testing, shows us how we can become better product people by supercharging our data with human insights. His key points include: What makes a product great? Making decisions Qualitative and quantitative data together Watch the video to see Brian’s talk in Read more »

How do you build a data lake? In fact, what even is one? And what’s the key to understanding qualitative data operations? I’ll share my thinking on these excellent questions, and the process I’m current testing out with my own team – please feel free to share yours too! For basically my entire 10 years Read more »

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides Read more »

In this ProductTank Toronto talk, Mitchell Gillespie (Director of Product Management at Wave HQ) shares some thoughts on what he calls “qualitative intelligence”. As product managers are constantly striving to understand why their customers and stakeholders behave in certain ways, they are often in dire need of high-impact qualitative understanding. Doing this will isn’t just Read more »

In this deep dive, Matt LeMay, author of Agile for Everybody and Product Management in Practice, explains what data means to product management and how it should be used to ensure that we’re building products designed to achieve meaningful outcomes. Introduction Nearly every conversation I have with a product team looking to take a “data-driven” Read more »

Jorge Rodriguez-Ramos considers how you can best incorporate data-driven decisions into product management. Read more »

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do Read more »