Product Marketing
LATEST POSTS
How product marketing managers and product managers can collaborate
Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for product managers and product market managers collaborating effectively. Read more »
Designing a successful product marketing strategy
With the right marketing, a company can know its product’s place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. Read more »
12 ways to reduce customer churn
Retaining customers is fundamental to product-led growth – here are some easy tips to get you started on the path to reduce customer churn. Read more »
5 Product Positioning Mistakes to Absolutely Avoid
A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog Read more »
AARRR vs RARRA: Pirate Metrics Explained
Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, Read more »
How to Build a Killer Product Microsite
Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target Read more »
Product Positioning by April Dunford
In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the Read more »
Using Data to Build a Brand, by Abba Newberry
In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data Read more »
Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales
In this ProductTank London talk, Kathryn Corrick and Frank Wales, Founding Partners at Corrick, Wales & Partners, tell us how product and marketing teams can both use data protection to solve problems. Watch the video to see their talk in full. Or read on for an overview of their key points: What do they really want Read more »
How YouTube can be Used as a Servant to Your Product By Lei Shei
In this ProductTank Singapore talk, Lei Shei of Elephant Media explains the value that can be found on YouTube and how a YouTube channel can be used as a servant to your product. Lei’s YouTube channel, Curious Elephant, has over 126K Subscribers and 11.5M views. It covers topics around innovation, technology and science, ranging from the Read more »