{ "version": "https://jsonfeed.org/version/1.1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.mindtheproduct.com/tag/qualitative-data/feed/json/ -- and add it your reader.", "home_page_url": "https://www.mindtheproduct.com/tag/qualitative-data/", "feed_url": "https://www.mindtheproduct.com/tag/qualitative-data/feed/json/", "language": "en-GB", "title": "Qualitative Data - Mind the Product", "description": "Conferences, training, and content for the world\u2019s largest community of product managers, designers, and developers.", "icon": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon.png", "items": [ { "id": "https://www.mindtheproduct.com/?p=27762", "url": "https://www.mindtheproduct.com/user-insights-for-product-decisions-by-cris-valerio/", "title": "User insights for product decisions by Cris Valerio", "content_html": "

In this #mtpcon Digital Americas\u00a0session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Read more »

\n

The post User insights for product decisions by Cris Valerio appeared first on Mind the Product.

\n", "content_text": "In this #mtpcon Digital Americas\u00a0session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Read more »\nThe post User insights for product decisions by Cris Valerio appeared first on Mind the Product.", "date_published": "2022-05-16T10:00:00+01:00", "date_modified": "2022-05-26T18:44:24+01:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2022/05/cris-valerio.jpg", "tags": [ "Data driven products", "Premium Content", "Qualitative Data", "quantitative data", "Data Driven Product Management" ], "summary": "In this #mtpcon Digital Americas\u00a0session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=21851", "url": "https://www.mindtheproduct.com/make-better-product-decisions-by-using-quantitative-and-qualitative-data-by-brian-tran/", "title": "Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran", "content_html": "

In this ProductTank San Francisco talk, Brian Tran, Director of Product Management at User Testing, shows us how we can become better product people by supercharging our data with human insights. His key points include: What makes a product great? Making decisions Qualitative and quantitative data together Watch the video to see Brian\u2019s talk in Read more »

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The post Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran appeared first on Mind the Product.

\n", "content_text": "In this ProductTank San Francisco talk, Brian Tran, Director of Product Management at User Testing, shows us how we can become better product people by supercharging our data with human insights. His key points include: What makes a product great? Making decisions Qualitative and quantitative data together Watch the video to see Brian\u2019s talk in Read more »\nThe post Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran appeared first on Mind the Product.", "date_published": "2020-10-26T10:30:00+00:00", "date_modified": "2020-12-22T14:43:15+00:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/10/Brian-Tran-ProductTank-San-Francisco2.png", "tags": [ "data-driven decisions", "Decision Making", "Product Decisions", "ProductTank", "ProductTank San Francisco", "Qualitative Data", "quantitative data", "San Francisco", "Video", "Data Driven Product Management" ] }, { "id": "https://www.mindtheproduct.com/?p=21399", "url": "https://www.mindtheproduct.com/how-do-you-build-a-qualitative-data-lake/", "title": "How do you Build a Qualitative Data Lake?", "content_html": "

How do you build a data lake? In fact, what even is one? And what’s the key to understanding qualitative data operations? I’ll share my thinking on these excellent questions, and the process I’m current testing out with my own team – please feel free to share yours too! For basically my entire 10 years Read more »

\n

The post How do you Build a Qualitative Data Lake? appeared first on Mind the Product.

\n", "content_text": "How do you build a data lake? In fact, what even is one? And what’s the key to understanding qualitative data operations? I’ll share my thinking on these excellent questions, and the process I’m current testing out with my own team – please feel free to share yours too! For basically my entire 10 years Read more »\nThe post How do you Build a Qualitative Data Lake? appeared first on Mind the Product.", "date_published": "2020-09-15T10:47:00+01:00", "date_modified": "2020-09-15T10:45:42+01:00", "authors": [ { "name": "Rosemary King", "url": "https://www.mindtheproduct.com/author/rosemaryking/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2017/03/rosemary-king.jpg" } ], "author": { "name": "Rosemary King", "url": "https://www.mindtheproduct.com/author/rosemaryking/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2017/03/rosemary-king.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/09/hans-peter-gauster-3y1zF4hIPCg-unsplash.jpg", "tags": [ "Cross-Functional Team", "Product Research", "data lake", "Data-Driven", "Prioritisation", "Qualitative Data", "quantitative data", "synthesis", "Team Alignment", "Data Driven Product Management" ] }, { "id": "https://www.mindtheproduct.com/?p=20885", "url": "https://www.mindtheproduct.com/when-a-b-tests-arent-enough-by-scott-castle/", "title": "When A/B Tests Aren\u2019t Enough, By Scott Castle", "content_html": "

In this ProductTank San Francisco\u00a0talk, Scott Castle\u00a0(VP & GM at Sisense)\u00a0shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides Read more »

\n

The post When A/B Tests Aren’t Enough, By Scott Castle appeared first on Mind the Product.

\n", "content_text": "In this ProductTank San Francisco\u00a0talk, Scott Castle\u00a0(VP & GM at Sisense)\u00a0shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides Read more »\nThe post When A/B Tests Aren’t Enough, By Scott Castle appeared first on Mind the Product.", "date_published": "2020-07-20T10:14:00+01:00", "date_modified": "2020-12-22T14:25:29+00:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/07/Scott-Castle-at-ProductTank-San-Francisco.png", "tags": [ "Analytics", "data visualisation", "data-driven decisions", "Data Driven Product Management", "Product Analytics", "Qualitative Analytics", "Qualitative Data", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=20632", "url": "https://www.mindtheproduct.com/qualitative-intelligence-by-mitchell-gillespie/", "title": "Qualitative Intelligence by Mitchell Gillespie", "content_html": "

In this ProductTank Toronto talk, Mitchell Gillespie (Director of Product Management at Wave HQ) shares some thoughts on what he calls “qualitative intelligence”. As product managers are constantly striving to understand why their customers and stakeholders behave in certain ways, they are often in dire need of high-impact qualitative understanding. Doing this will isn’t just Read more »

\n

The post Qualitative Intelligence by Mitchell Gillespie appeared first on Mind the Product.

\n", "content_text": "In this ProductTank Toronto talk, Mitchell Gillespie (Director of Product Management at Wave HQ) shares some thoughts on what he calls “qualitative intelligence”. As product managers are constantly striving to understand why their customers and stakeholders behave in certain ways, they are often in dire need of high-impact qualitative understanding. Doing this will isn’t just Read more »\nThe post Qualitative Intelligence by Mitchell Gillespie appeared first on Mind the Product.", "date_published": "2020-07-06T10:02:00+01:00", "date_modified": "2022-09-15T15:33:36+01:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/07/mitchell-gillespie.png", "tags": [ "Continuous Discovery", "Product Research", "Facilitation", "Product Discovery", "ProductTank", "producttank toronto", "Qualitative Analytics", "Qualitative Data", "Research", "Stakeholder Management", "strategic thinking", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=20396", "url": "https://www.mindtheproduct.com/data-driven-product-management-by-matt-lemay/", "title": "Data-driven product management by Matt LeMay", "content_html": "

In this deep dive, Matt LeMay, author of Agile for Everybody and Product Management in Practice, explains what data means to product management and how it should be used to ensure that we’re building products designed to achieve meaningful outcomes. Introduction Nearly every conversation I have with a product team looking to take a \u201cdata-driven\u201d Read more »

\n

The post Data-driven product management by Matt LeMay appeared first on Mind the Product.

\n", "content_text": "In this deep dive, Matt LeMay, author of Agile for Everybody and Product Management in Practice, explains what data means to product management and how it should be used to ensure that we’re building products designed to achieve meaningful outcomes. Introduction Nearly every conversation I have with a product team looking to take a \u201cdata-driven\u201d Read more »\nThe post Data-driven product management by Matt LeMay appeared first on Mind the Product.", "date_published": "2020-06-10T12:47:37+01:00", "date_modified": "2023-06-26T11:30:53+01:00", "authors": [ { "name": "Matt LeMay", "url": "https://www.mindtheproduct.com/author/matt-lemay/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/06/Matt-LeMay-1024x1024.jpeg" } ], "author": { "name": "Matt LeMay", "url": "https://www.mindtheproduct.com/author/matt-lemay/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/06/Matt-LeMay-1024x1024.jpeg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/06/Shutterstock-image-representing-data-driven-product-mangement.jpg", "tags": [ "Data", "Data driven products", "Goals", "Qualitative Data", "quantitative data", "Data Driven Product Management" ] }, { "id": "https://www.mindtheproduct.com/?p=17058", "url": "https://www.mindtheproduct.com/data-driven-blunders-and-how-to-avoid-them/", "title": "Data-driven blunders and how to avoid Them", "content_html": "

Jorge Rodriguez-Ramos considers how you can best incorporate data-driven decisions into product management. Read more »

\n

The post Data-driven blunders and how to avoid Them appeared first on Mind the Product.

\n", "content_text": "Jorge Rodriguez-Ramos considers how you can best incorporate data-driven decisions into product management. Read more »\nThe post Data-driven blunders and how to avoid Them appeared first on Mind the Product.", "date_published": "2019-09-05T12:22:00+01:00", "date_modified": "2022-05-13T14:36:11+01:00", "authors": [ { "name": "Jorge Rodriguez-Ramos", "url": "https://www.mindtheproduct.com/author/jorgerodriguez-ramos977/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/07/JorgeRodriguez_square-1024x1024.jpg" } ], "author": { "name": "Jorge Rodriguez-Ramos", "url": "https://www.mindtheproduct.com/author/jorgerodriguez-ramos977/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/07/JorgeRodriguez_square-1024x1024.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/data-has-a-better-idea.jpg", "tags": [ "A/B Testing", "data-driven decisions", "Data Driven Product Management", "north star metric", "product metrics", "Qualitative Data", "quantitative data", "Product Analytics" ], "summary": "Jorge Rodriguez-Ramos considers how you can best incorporate data-driven decisions into product management. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=7846", "url": "https://www.mindtheproduct.com/when-customer-feedback-leads-positive-metrics-follow/", "title": "When Customer Feedback Leads, Positive Metrics Follow", "content_html": "

It\u2019s an inarguable fact: Metrics are useful. But they\u2019re missing something\u2014they don\u2019t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can\u2019t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can\u2019t do Read more »

\n

The post When Customer Feedback Leads, Positive Metrics Follow appeared first on Mind the Product.

\n", "content_text": "It\u2019s an inarguable fact: Metrics are useful. But they\u2019re missing something\u2014they don\u2019t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can\u2019t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can\u2019t do Read more »\nThe post When Customer Feedback Leads, Positive Metrics Follow appeared first on Mind the Product.", "date_published": "2016-02-23T10:00:04+00:00", "date_modified": "2016-02-03T16:43:35+00:00", "authors": [ { "name": "Tricia Cervenan", "url": "https://www.mindtheproduct.com/author/tricia-cervenan/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/02/Tricia-Cervenan.jpg" } ], "author": { "name": "Tricia Cervenan", "url": "https://www.mindtheproduct.com/author/tricia-cervenan/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/02/Tricia-Cervenan.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/02/Customer-Feedback.jpg", "tags": [ "Customer Feedback", "Data Analysis", "Kpis", "Metrics", "Qualitative Data", "Data Driven Product Management", "Guest Post" ] } ] }